The Brand: Berlin’s specialty coffee pioneers
19grams is a cornerstone of Berlin’s vibrant specialty coffee scene, operating as a high-end roastery and a collection of distinct cafes across the city. Their unique edge lies in their deep connection to the source; they work directly with farmers to ensure sustainable practices and exceptional quality. Whether they are serving a perfectly pulled espresso in Alexanderplatz or shipping freshly roasted beans to a home brewer in another country, 19grams maintains a focus on transparency, craft, and the art of the roast.
The Loyalty Blueprint: The 19grams loyalty program
19grams utilizes a point-based loyalty system where customers earn rewards on every purchase, which can then be redeemed for vouchers. This earn-and-burn model is particularly effective for a business that bridges the gap between daily hospitality and premium retail. Coffee enthusiasts often have a dual relationship with the brand—visiting a cafe for their morning routine while also purchasing bulk beans for their home setup.
Because the system is unified across their entire business, 19grams can reward the total relationship a customer has with their coffee. A customer can earn points while sitting in a Berlin cafe and then use those same points to get a discount on a new espresso machine or a coffee subscription through the online store. This level of unification removes the barriers between physical and digital storefronts, ensuring that the 19grams community feels recognized regardless of where they choose to get their caffeine fix.
The Tech Stack: How it works together
To keep the experience fluid between the roastery and the retail shelf, 19grams has integrated their loyalty program into the tools that power their daily operations.
Point of Sale: Lightspeed handles the fast-paced transactions across their Berlin cafe locations, ensuring points are added to a customer's account the moment they pay at the counter.
E-commerce Platform: Shopify manages the global digital storefront, allowing home brewers to earn points on specialty beans and equipment while redeeming vouchers seamlessly at checkout.
