The Brand: Fresh, funky, and unapologetically bold

A Fish Named Fred is a brand built on the mission of making the world a more colorful place. Known for their vibrant prints and "fresh" designs, they cater to those who want to stand out from the gray masses. Their unique edge is their quirky, high-energy personality—they don’t just sell shirts or suits; they sell a sense of humor and a lifestyle they call being a "Fred." From the hidden details in their linings to their bold patterns, everything about the brand is designed to be a conversation starter.

The Loyalty Blueprint: The Fred Club tiers

A Fish Named Fred uses a tier-based loyalty system called the Fred Club, where customers move through different levels of "Fred-ness" to unlock increasing perks. In the fashion and retail space, this strategy is highly effective because it rewards brand advocacy rather than just one-off purchases. Members can earn points and redeem them for vouchers and gift cards, but the tiers add a layer of exclusivity that aligns with their bold brand identity.

The program is unified across every corner of their business, ensuring that whether a customer is shopping on the mobile app, the webstore, or in a physical shop, their "Fred" status is always current. This unified setup even extends to the post-purchase experience; because their loyalty engine is connected to their returns process, the brand can maintain an honest and fair points balance while still providing a smooth experience for the customer. This level of consistency ensures that being a member of the Fred Club feels like a premium, cohesive experience no matter the touchpoint.

The Tech Stack: How it works together

To support such a wide-reaching brand, A Fish Named Fred’s loyalty program is integrated into a diverse ecosystem of tools. This allows data to flow between their digital storefront, their mobile presence, and their physical retail locations.

• E-commerce & Retail: Shopify and Shopify POS work together to ensure that loyalty points and tiers stay in sync between online orders and in-store visits.

• Mobile Experience: A custom app by JMango gives customers a dedicated mobile hub to track their Fred Club progress on the go.

• Engagement: The Leat widget is used directly on the site to provide a clear, easy-to-use interface for members to manage their rewards.

• Communications: Klaviyo handles personalized messaging, keeping members informed about their points and special tier-based offers.

• Post-Purchase: Returnista is integrated to ensure that loyalty points are automatically adjusted and handled correctly during the returns process.