The Brand: Redefining the classic shirt
Nølson is an Amsterdam-based brand on a mission to create the perfect shirt that combines traditional craftsmanship with a modern, slim-fit aesthetic. They focus on providing high-quality, sustainable menswear at an honest price point, filling the gap between expensive luxury brands and fast-fashion alternatives. Their unique edge is their "essential" philosophy—creating versatile pieces like the signature Swedish-designed piqué shirt that transitions effortlessly from a business meeting to a weekend hangout.
The Loyalty Blueprint: The Nølson Team tiers
Nølson utilizes a tier-based loyalty program that rewards their community as they grow their collection. This strategy is a natural fit for a premium menswear brand because shirts are often a wardrobe staple that customers return to refresh seasonally. By offering escalating tiers, Nølson builds a sense of belonging; as customers move through the levels, they unlock increasing benefits that reflect their commitment to the brand.
Because the system is unified across their entire business, the rewards experience is completely frictionless. Whether a customer is shopping for a fresh oxford shirt online or redeeming a gift card they received for a special occasion, the unified backend ensures their tier status and rewards are always in sync. This consistency allows Nølson to treat every customer as a "team member," providing a personalized experience that feels as tailored as the shirts they sell. By connecting their digital storefront with their loyalty data, they ensure that being part of the Nølson Team is a rewarding journey at every stage.
The Tech Stack: How it works together
To keep the customer journey smooth and the communication personal, Nølson’s loyalty program is integrated into the core platforms that power their digital presence.
E-commerce Platform: Shopify serves as the primary storefront, where customers can easily track their tier progress, view their rewards, and apply gift cards at checkout.
Marketing Automation: Klaviyo uses the unified loyalty and tier data to send out personalized updates and exclusive offers, ensuring that every member of the Nølson Team hears about the perks relevant to their specific status.
