YOCTO is the elite retention marketing partner trusted by high-growth DTC brands looking to transform one-time buyers into long-term revenue streams.

Specializing in subscription-based health, wellness, and beauty brands generating $5M-$50M, they’ve become the secret weapon behind companies like Heights, BetterMe, ColonBroom, and Mira.

Why Leading Brands Choose YOCTO:

• Multi-channel expertise with seamless integration across email, SMS, push, WhatsApp, direct mail, and in-app messaging

• Strategic partnership model that begins with a clear roadmap before clients pay a cent

• Accelerated implementation that delivers measurable results within weeks, not months

• Longevity-focused relationships with an average client retention of 17.6 months (vs. industry average of 3-6 months)

After establishing themselves with Kilo.Health (7M+ paying subscribers), they’ve become the go-to partner for ambitious consumer brands seeking profitable growth.

YOCTO’s Unique Approach to Retention Marketing

Business-First Retention Strategy

YOCTO optimizes metrics that actually matter: LTV:CAC ratios, unit economics, cohort retention, and payback windows - not vanity metrics. Their strategies support the entire business model with ROI proven through incrementality testing.

Scientific Experimentation

Their testing methodology employs statistical significance, MDEs, and proper test sizing — never "vibes." Every client receives a prioritized growth roadmap designed to move specific business metrics.

Extreme Personalization

YOCTO has implemented up to 21 personalization variables in single emails and created flow architectures with 130+ branching paths. Their journeys adapt based on purchases, channels, UTMs, and on-site behavior.

Regulatory Expertise

YOCTO navigates MRHA, FDA, HIPAA, and GDPR regulations while maintaining effectiveness. For health and wellness brands, this expertise prevents potentially devastating compliance issues.

+94.9% Revenue Growth: How YOCTO Revitalized Jimmy Joy’s Email Marketing

$1M/Week in Email Revenue: ColonBroom’s Email Win with YOCTO

252% Revenue Lift in 6 Months: Driven by YOCTO, Built for Mira

32% More Conversions in 5 Days: YOCTO’s Quick Impact for Moérie