The Brand: Sweden’s original Tex-Mex destination
Taco Bar has been a staple of the Swedish dining scene since 1983, bringing the flavors of Tex-Mex to fans across the country, from Malmö to Luleå. With over 40 locations, they have built a reputation for providing a fun, casual atmosphere where anyone can enjoy tacos, nachos, and margaritas. Their unique edge is their long-standing heritage combined with a modern approach to fast-casual dining; they focus on being "tacos for everyone," offering a consistent and welcoming experience, whether you're popping in for a quick lunch or a long-awaited Taco Tuesday with friends.
The Loyalty Blueprint: The Taco Bar tiers
Taco Bar utilizes a tier-based loyalty program designed to reward their guests based on their frequency and passion for Tex-Mex. The program is structured into three distinct levels: Taco Explorer, Taco Lovers, and Taco Super Fans. In the hospitality industry, this tiered approach is particularly effective because it acknowledges the different ways guests interact with the brand, from the occasional visitor to the dedicated regular. As guests move up the ranks, they unlock more exclusive benefits, ensuring that their loyalty is met with increasing value.
Because the system is unified across their entire business, the experience is effortless for the guest. Whether someone is visiting their local Taco Bar in Stockholm or stopping by a new location while traveling, their tier status and rewards are recognized instantly. By unifying the loyalty data with their core operational systems, Taco Bar ensures that every visit contributes to a guest's progress toward becoming a Taco Super Fan. This consistency turns a simple dining habit into a rewarding journey, making it easy for guests to engage with the brand across Sweden.
The Tech Stack: How it works together
To manage high volumes of guests across dozens of locations, Taco Bar’s loyalty program is built directly into their primary operational tools, ensuring a fast and reliable service.
Restaurant Management System: Caspeco serves as the core system, handling everything from the point of sale to the backend loyalty logic. This ensures that guest data is synced in real-time and rewards are available at the counter without delay.
Unified Operations: By connecting their loyalty engine with Caspeco, Taco Bar maintains a single view of their community, allowing them to manage their three-tier system seamlessly across their entire national estate.
