The Brand: Where coffee meets community and style
Café Baskèts is the hospitality extension of the renowned Amsterdam-based brand, Baskèts. Located within their retail spaces, the cafe serves as a community hub that blends the world of premium sneakers and streetwear with high-quality coffee. Their unique edge is this seamless lifestyle integration; they’ve created a space where customers can browse the latest collections and enjoy a masterfully brewed cup of coffee under one roof. It is a destination designed for the modern urbanite who values both aesthetic and atmosphere.
The Loyalty Blueprint: Point-based rewards for the daily routine
Café Baskèts utilizes a point-based loyalty system where customers earn points on every purchase to redeem for vouchers. This earn-and-burn model is particularly effective for a cafe that is part of a larger retail ecosystem. In the hospitality world, habits are daily, and by rewarding every espresso or pastry, Café Baskèts ensures they remain the "go-to" spot for their community.
Because the system is unified across their entire business, the connection between the cafe and the retail side is strengthened. The points earned at the coffee counter are part of a larger relationship with the Baskèts brand, ensuring that loyalty isn't confined to just one corner of the shop. Whether a customer is grabbing a quick caffeine fix or exploring the latest apparel online, the unified backend keeps their rewards balance updated and ready to use. This consistency turns a simple coffee purchase into a building block for long-term brand loyalty.
The Tech Stack: How it works together
To keep the experience fluid between the espresso machine and the digital storefront, Café Baskèts’ loyalty program is integrated into their core business tools. This ensures that points are tracked accurately across every transaction.
Point of Sale: Lightspeed manages the daily cafe operations, allowing the team to reward customers for their morning coffee or afternoon treat instantly at the counter.
E-commerce Platform: Shopify connects the digital side of the brand, ensuring that loyalty data is synced and available for customers who engage with Café Baskèts through their online store.
