The Brand: Trendy, feminine, and ever-evolving

Olivia & Kate is a Dutch fashion brand that has captured the hearts of trend-conscious shoppers by offering a constantly refreshed collection of clothing and accessories. Their unique edge is their ability to make high-end aesthetics feel accessible and fun, often using social media to create a direct and personal connection with their community. They don’t just sell outfits; they offer inspiration for every moment of a customer's life, from cozy nights in to a night out on the town.

The Loyalty Blueprint: The Olivia & Kate Club tiers

Olivia & Kate uses a tier-based loyalty program that rewards customers more as they engage further with the brand. This strategy is highly effective in the fashion retail space because it taps into the excitement of "leveling up." While customers can earn points to redeem for vouchers and gift cards, the tiered structure encourages repeat visits by offering a sense of exclusivity and progress.

Because the system is unified across their entire business, the experience remains consistent regardless of how a customer chooses to shop. A shopper can earn points from an online order on a Tuesday and use those same points—or their new tier benefits—when they visit a physical store on a Saturday. By unifying their loyalty data across their webstore, physical boutiques, and marketing channels, Olivia & Kate ensures that every "Babe" (as they affectionately call their customers) feels recognized and valued at every touchpoint.

The Tech Stack: How it works together

To keep their operations lean and their customer experience smooth, Olivia & Kate’s loyalty program is built into the platforms they use to run their business every day. This real-time synchronization ensures that rewards are always accurate and available.

• E-commerce Platform: Shopify serves as the digital storefront, allowing customers to view their current tier status and easily redeem vouchers during the checkout process.

• Point of Sale: Shopify POS handles in-store transactions, ensuring that loyalty profiles are updated instantly when a customer shops in person.

• Marketing Automation: Klaviyo uses the unified data to send personalized emails, keeping members updated on their point balances and inviting them to exclusive tier-based promotions.