About us

Leat's approach to loyalty

We believe your biggest growth comes from the customer relationships you build. But there’s a paradox: the more you grow, the harder it becomes to maintain that connection. Leat makes sure you stay in control of that relationship, every step of the way.

Most brands lose the majority of their customers right after that first visit. Not because they’re unhappy - simply because they forget to visit you again. Leat is built to change that. Our loyalty engine increases the odds of that second, third, and fourth visit. Because we believe growth isn’t about chasing new customers, but about earning that next visit.

Why we built it as one engine

That belief is why we built Leat as a true loyalty and promotion engine: fully unified, and fully connected to the tech stack you already use/run on. Not another tool that sits on the sideline, but one engine that connects seamlessly to every touchpoint of your customer journey, from the first purchase to the hundredth.

That’s a deliberate choice. Because broken customer relationships happen in the small things: A point balance in one system, gift cards in another, and in-store activity that your online channels know nothing about. Every gap is a point where the relationship quietly weakens.

Leat exists to bridge those gaps, not by replacing the systems you already use, but by connecting to them - so loyalty works the same way whether a customer is shopping in-store, online, or anywhere in between.

Where we are today

With over 13 years of experience, we help 15,000+ clients across 70+ countries to grow through loyalty. We’re leading in e-commerce, retail, and hospitality, helping the world’s most successful brands turn loyalty into their biggest growth lever.

Where loyalty is headed next

The tools a brand runs on will keep changing - new POS systems, new e-commerce platforms, new channels that nobody’s using yet today. Loyalty itself is changing too: the next generation of loyalty won’t just react to what a customer has already done; it will help decide what’s most likely to earn their next visit -  uncovering the reward or offer most relevant to that specific customer, instead of sending everyone the same generic discount. 

That’s the direction we’re building Leat toward: an engine that keeps learning from the data already flowing through it, with AI built in to make that judgment call automatically without any guesswork.

What doesn't change is the belief we started with: that a loyal relationship with a customer doesn't just happen; it's earned. That's what Leat is built for.