AI Assistant (Leat MCP)
July 20
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Gift cards
Sell gift cards wherever customers buy, redeem them on every channel, and turn recipients into customers you know. Offer digital and physical cards, sell them in the webshop and through the widget, and report the balances as the liability they are. Because a gift card links to a contact on first use, the person most likely to become a new customer is introduced to the program with value already in hand.
Digital cards delivered by email or straight to a wallet, scheduled for a birthday or sent now. Physical cards at the counter or in the post. Fixed denominations or any amount. Branded to the business, with a personal message. Sold online, in store, or in bulk to a company ordering for its staff, with each card tracked from issue regardless of how it was sold.
The same card works at the till, in the checkout, at a kiosk, and at order-at-table. Spend part of it today and the rest next month. Check the balance from the wallet pass, the portal, or by asking staff, and get the same number everywhere because there is only one. A card bought online is spent in store without anyone calling head office to confirm it's real.
A gift card is an introduction to someone who may not have shopped with you yet. On first use, the card is linked to a contact, so the recipient enters the program at the moment they're most receptive, with a balance already in hand. The buyer is known too. Both are on the record, which makes a gift card the cheapest acquisition channel most merchants aren't using as one.
Outstanding balances are reported as the liability they are, by card, by channel, and over time. Breakage is measured, so the revenue from unredeemed cards is a figure and the accounting is clean. Expiry follows the rules you set within what your market's consumer law allows. Cards are protected against cloning and balance-draining through Governance, and every issue, load, and redemption is on the record.
Total card design
Decide the denominations, the open-value option, the physical and digital formats, and the design and message options customers see.
Sales channel setup
Put gift card sales where customers buy: the webshop, the widget on every page, the counter, and a bulk order route for businesses.
Seasonal campaigns
Plan the peaks, such as December and Mother's Day, with the email, the site placement, and the stock of physical cards to match.
Recipient conversion
Decide what a recipient is offered when they first use a card, so an introduction becomes a member and a second visit.
Liability & breakage reporting
Report outstanding balances and breakage to finance on a set cadence, by channel and period.
Balance dispute handling
Settle "the card should have more on it" from the card's record of every load and redemption.
