Leat vs Smile.io

Leat vs Smile - which solution is right for you?

Compare Leat and Smile based on their features, integrations, support, and price to see which best suits your goals.

Some stats from our clients.

Some stats from our clients.

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annual growth in loyalty members

annual growth in loyalty members

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average email open rate

average email open rate

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average increase in loyalty

average increase in loyalty


Leat
Smile.io

Order limits & overages

✅ Token-based - scale without caps.

Starter: up to 500 orders
Growth: 2,500 orders ($20/100 extra)
Plus: 7,500 orders ($5/100 extra)

Customization & branding

✅ Fully white-labeled.
✅ Fully white-labeled.

Support & implementation

✅ Dedicated CSM, live chat, white-glove migration, onboarding flow & developer API support.

Live chat and access to CSM, onboarding support only on Pro plan.

Omnichannel integration

✅ 50+ integrations
Native support across POS, e-commerce, kiosk, WiFi, bookings, and more. Discover our integrations here.

Online-only;
Starter: 2 integrations.
Growth & Plus: unlimited integrations, but only online.

Tiered loyalty

✅ Unlimited tiers, custom perks per tier, automated upgrades/downgrades.

Available only on Growth & Plus plans.

Point-based programs

✅ Fully branded points with custom earn rates based on a variety of configurable rules.
✅ Fully branded points with custom earn rates based on a variety of configurable rules.

Gamification & loyalty rules

✅ Points, badges, happy hours, challenges, & full rule builder.

Starter: nudges only.
Growth & Plus: bonus events, VIP; no gamification or time-based rules.

Product-based loyalty

✅ Reward points per product or category; custom earning rates.

❌ Not supported.

Referrals

✅ Fully custom referral flows, multi-step rewards in points/vouchers, full tracking.
✅ Built-in referral codes & links on all plans.

Omnichannel gift cards & settlements

✅ Digital & physical cards, wallet passes, auto-reconciliation across locations, reports per location.

❌ Not supported - Shopify gift cards available as a reward only.

Omnichannel prepaid & store credit

✅ Sell & redeem store credit online, in-store, via kiosks & email; track balances in real time.

❌ Not supported.

Omnichannel vouchers & coupons

✅ Single-use & multi-use vouchers, QR/email, POS & online redemption, auto-tracking.

Online only;

Starter & Growth: coupon codes only.
Plus: branded vouchers and codes.

Wallet passes

✅ Apple & Google Wallet passes for loyalty, gift cards & vouchers—push updates in real time.

❌ Not supported.

Forms & widget

✅ Custom signup forms, QR codes, widget embeds - data flows to CRM instantly.

Starter & Growth: on-site pop-ups
Plus: API for custom embeds.

CRM & customer profiles

✅ Full customer profiles with purchases, visits, form data, custom attributes & dynamic lists/segments.

Starter & Growth: VIP vs non-VIP.
Plus: saved segments.

Customer segmentation

✅ Dynamic segments based on behavior, spend, visits, tiers or custom attributes.

Only on Plus plans.

Push notifications

✅ Trigger-based push notifications based on customer interactions and location-based notifications.

❌ Not supported.

Loyalty landing page

✅ White-label embedded loyalty landing page with customizable content blocks.

Only on Shopify;

Growth & Plus plans only.

Starting price

✅ Free CRM & integrations
✅ Paid plans from €34,50/month

From $49/month.

How Leat powers growing brands

15000+ companies use Leat to stay ahead of the competition.

Tom Rundell

Konditor

"Leat came out on top for us against the competitors - working with Shopify in-store and online, plugging into Klaviyo, it was all there for us."

Xan Coptcoat

Head of Commercial & Strategy at Atis

0

%

increase in loyalty members

0

stores

across the UK

“Since starting with Leat, we’ve gotten 5x as many loyalty members. We’re now at 60,000.”

Greg Ilsen

Sushidog

“The thing we love about Leat is that the customer journey is seamless. It’s not just great for our team, but for the customer as well.”

Xan Coptcoat

Head of Commercial & Strategy at Atis

“Since starting with Leat, we’ve gotten 5x as many loyalty members. We’re now at 60,000.”

Greg Ilsen

Owner at Sushidog

“The thing we love about Leat is that the customer journey is seamless. It’s not just great for our team, but for the customer as well.”

Tom Rundell

Online Marketing Manager at Konditor

"Leat came out on top for us against the competitors - working with Shopify in-store and online, plugging into Klaviyo, it was all there for us."

Xan Coptcoat

Head of Commercial & Strategy at Atis

“Since starting with Leat, we’ve gotten 5x as many loyalty members. We’re now at 60,000.”

Greg Ilsen

Sushidog

“The thing we love about Leat is that the customer journey is seamless. It’s not just great for our team, but for the customer as well.”

Tom Rundell

Konditor

"Leat came out on top for us against the competitors - working with Shopify in-store and online, plugging into Klaviyo, it was all there for us."

Try out Leat for free today.

Sign up and boost your business.

Try out Leat for free today.

Sign up and boost your business.

Try out Leat for free today.

Sign up and boost your business.

Try out Leat for free today.

Sign up and boost your business.

Powerful features, all in one platform.

Placed an order

+500 points

Birthday points

Costumers will earn 50 points on their birthday

Active

Gold tier

Gold tier members will get 2.0x points every Friday

Active

Instagram follow

Customers will earn 100 points when they follow you

Active

Followed on Instagram

+100 points

1.207

Current contacts count

457

New contacts in last 7 days

Number of contacts

10 Mar

10 Apr

4,921

Total submissions

3,122

New contacts created

Submissions

New contacts

10 Mar

10 Apr

01 April

Submissions

484

New contacts

256

Automated Marketing

Set it, forget it, and let the data do the work. Trigger emails based on real-time interactions ~ fully synced with loyalty, promotions, and CRM.

Loyalty & Referrals

Turn customers into regulars with custom loyalty and referral programs. Rewards, tiers, and perks ~ online or in-store. Your customer experience, unified.

Giftcards & Vouchers

Boost sales, lock in cash flow, and keep customers returning with gift cards, vouchers, and subscriptions ~ fully integrated and ready to go, online or offline.

AB testing & Reports

Perfect your customer experience with simplified insights. Test, tweak, and understand what drives loyalty with custom reporting based on your goals.

Placed an order

+500 points

Birthday points

Costumers will earn 50 points on their birthday

Active

Gold tier

Gold tier members will get 2.0x points every Friday

Active

Instagram follow

Customers will earn 100 points when they follow you

Active

Followed on Instagram

+100 points

1.207

Current contacts count

457

New contacts in last 7 days

Number of contacts

10 Mar

10 Apr

4,921

Total submissions

3,122

New contacts created

Submissions

New contacts

10 Mar

10 Apr

01 April

Submissions

484

New contacts

256

Automated Marketing

Set it, forget it, and let the data do the work. Trigger emails based on real-time interactions ~ fully synced with loyalty, promotions, and CRM.

Loyalty & Referrals

Turn customers into regulars with custom loyalty and referral programs. Rewards, tiers, and perks ~ online or in-store. Your customer experience, unified.

Giftcards & Vouchers

Boost sales, lock in cash flow, and keep customers returning with gift cards, vouchers, and subscriptions ~ fully integrated and ready to go, online or offline.

AB testing & Reports

Perfect your customer experience with simplified insights. Test, tweak, and understand what drives loyalty with custom reporting based on your goals.

Placed an order

+500 points

Birthday points

Costumers will earn 50 points on their birthday

Active

Gold tier

Gold tier members will get 2.0x points every Friday

Active

Instagram follow

Customers will earn 100 points when they follow you

Active

Followed on Instagram

+100 points

1.207

Current contacts count

457

New contacts in last 7 days

Number of contacts

10 Mar

10 Apr

4,921

Total submissions

3,122

New contacts created

Submissions

New contacts

10 Mar

10 Apr

01 April

Submissions

484

New contacts

256

Automated Marketing

Set it, forget it, and let the data do the work. Trigger emails based on real-time interactions ~ fully synced with loyalty, promotions, and CRM.

Loyalty & Referrals

Turn customers into regulars with custom loyalty and referral programs. Rewards, tiers, and perks ~ online or in-store. Your customer experience, unified.

Giftcards & Vouchers

Boost sales, lock in cash flow, and keep customers returning with gift cards, vouchers, and subscriptions ~ fully integrated and ready to go, online or offline.

AB testing & Reports

Perfect your customer experience with simplified insights. Test, tweak, and understand what drives loyalty with custom reporting based on your goals.

Automated Marketing

Set it, forget it, and let the data do the work. Trigger emails based on real-time interactions ~ fully synced with loyalty, promotions, and CRM.

Loyalty & Referrals

Turn customers into regulars with custom loyalty and referral programs. Rewards, tiers, and perks ~ online or in-store. Your customer experience, unified.

Giftcards & Vouchers

Boost sales, lock in cash flow, and keep customers returning with gift cards, vouchers, and subscriptions ~ fully integrated and ready to go, online or offline.

AB testing & Reports

Perfect your customer experience with simplified insights. Test, tweak, and understand what drives loyalty with custom reporting based on your goals.

Placed an order

+500 points

Followed on Instagram

+100 points

Birthday points

Costumers will earn 50 points on their birthday

Active

Gold tier

Gold tier members will get 2.0x points every Friday

Active

Instagram follow

Customers will earn 100 points when they follow you

Active

1.207

Current contacts count

457

New contacts in last 7 days

Number of contacts

10 Mar

10 Apr

01 April

Submissions

484

New contacts

256

4,921

Total submissions

3,122

New contacts created

Submissions

New contacts

10 Mar

10 Apr

Automated Marketing

Set it, forget it, and let the data do the work. Trigger emails based on real-time interactions ~ fully synced with loyalty, promotions, and CRM.

Loyalty & Referrals

Turn customers into regulars with custom loyalty and referral programs. Rewards, tiers, and perks ~ online or in-store. Your customer experience, unified.

Giftcards & Vouchers

Boost sales, lock in cash flow, and keep customers returning with gift cards, vouchers, and subscriptions ~ fully integrated and ready to go, online or offline.

AB testing & Reports

Perfect your customer experience with simplified insights. Test, tweak, and understand what drives loyalty with custom reporting based on your goals.

Placed an order

+500 points

Followed on Instagram

+100 points

Birthday points

Costumers will earn 50 points on their birthday

Active

Gold tier

Gold tier members will get 2.0x points every Friday

Active

Instagram follow

Customers will earn 100 points when they follow you

Active

1.207

Current contacts count

457

New contacts in last 7 days

Number of contacts

10 Mar

10 Apr

01 April

Submissions

484

New contacts

256

4,921

Total submissions

3,122

New contacts created

Submissions

New contacts

10 Mar

10 Apr

Don’t take just our word for it.

See what real customers are saying about Leat ~ and why they love it.

  • Leat has totally blown us away! From the super easy-to-use interface to all the amazing features, this platform has made managing our customers a breeze.

    Rahul Sharma

  • The best loyalty app ! The latest version is simply incredible, with its integrated widget completely linked to the back office of Shopify - we love it! I've gone from 40% to 60% retention rate.

    A PET STORE

  • Leat’s loyalty program is beyond basic loyalty! It’s incredibly user-friendly, and we honestly wish we had it ages ago! Having Leat on board was a no-brainer after our first demo.

    Dina Kordab

  • LEAT is an amazing app that truly stands out for its ability to boost sales and encourage returning customers. One of its best features is how easy it is to set up.

    L'AVENIR

  • Great team, Leat is a leader in the loyalty / CRM game. They commitment to innovating the platform keep our clients wanting to use their system.

    Adam Forman

Don’t take just our word for it.

See what real customers are saying about Leat ~ and why they love it.

  • Leat has totally blown us away! From the super easy-to-use interface to all the amazing features, this platform has made managing our customers a breeze.

    Rahul Sharma

  • The best loyalty app ! The latest version is simply incredible, with its integrated widget completely linked to the back office of Shopify - we love it! I've gone from 40% to 60% retention rate.

    A PET STORE

  • Leat’s loyalty program is beyond basic loyalty! It’s incredibly user-friendly, and we honestly wish we had it ages ago! Having Leat on board was a no-brainer after our first demo.

    Dina Kordab

  • LEAT is an amazing app that truly stands out for its ability to boost sales and encourage returning customers. One of its best features is how easy it is to set up.

    L'AVENIR

  • Great team, Leat is a leader in the loyalty / CRM game. They commitment to innovating the platform keep our clients wanting to use their system.

    Adam Forman

Don’t take just our word for it.

See what real customers are saying about Leat ~ and why they love it.

  • Leat has totally blown us away! From the super easy-to-use interface to all the amazing features, this platform has made managing our customers a breeze.

    Rahul Sharma

  • The best loyalty app ! The latest version is simply incredible, with its integrated widget completely linked to the back office of Shopify - we love it! I've gone from 40% to 60% retention rate.

    A PET STORE

  • Leat’s loyalty program is beyond basic loyalty! It’s incredibly user-friendly, and we honestly wish we had it ages ago! Having Leat on board was a no-brainer after our first demo.

    Dina Kordab

  • LEAT is an amazing app that truly stands out for its ability to boost sales and encourage returning customers. One of its best features is how easy it is to set up.

    L'AVENIR

  • Great team, Leat is a leader in the loyalty / CRM game. They commitment to innovating the platform keep our clients wanting to use their system.

    Adam Forman

Don’t take just our word for it.

See what real customers are saying about Leat ~ and why they love it.

  • Leat has totally blown us away! From the super easy-to-use interface to all the amazing features, this platform has made managing our customers a breeze.

    Rahul Sharma

  • The best loyalty app ! The latest version is simply incredible, with its integrated widget completely linked to the back office of Shopify - we love it! I've gone from 40% to 60% retention rate.

    A PET STORE

  • Leat’s loyalty program is beyond basic loyalty! It’s incredibly user-friendly, and we honestly wish we had it ages ago! Having Leat on board was a no-brainer after our first demo.

    Dina Kordab

  • LEAT is an amazing app that truly stands out for its ability to boost sales and encourage returning customers. One of its best features is how easy it is to set up.

    L'AVENIR

  • Great team, Leat is a leader in the loyalty / CRM game. They commitment to innovating the platform keep our clients wanting to use their system.

    Adam Forman

Make every customer count.

Sign up and boost your business in less than 1 minute.

Make every customer count.

Sign up and boost your business in less than 1 minute.

Make every customer count.

Sign up and boost your business

in less than 1 minute.