Oct 5, 2025
Custom Contact Attributes
Contact attributes
Custom Contact Attributes, a smarter way to tailor your loyalty program to the unique needs and preferences of your customers.
With Custom Contact Attributes, you’re no longer limited to generic segments or one-size-fits-all rewards. You can now capture and use the details that truly matter, like favorite product types, purchase habits, unique segments, or sign-up location, to create highly personalized experiences.
Want to offer a special reward to customers who love a particular category? Or send an exclusive incentive to your most loyal shoppers? You can do that effortlessly.
How It Works
(Go to Settings → Attributes → New Attribute)
The magic of Custom Contact Attributes is in their flexibility. You can define attributes that reflect your business goals and customer insights, then use them to:
There are many data types available — choose the one that best suits your purpose (e.g., text, number, date, dropdown, etc.).
Benefits
Personalization at Scale
With Custom Contact Attributes, personalization no longer means managing countless one-off campaigns. Instead, you can automate experiences that feel tailored to every customer, even as your audience grows. Attributes give you the context needed to make communications feel human — greeting customers by name, recognizing their favorite items, or rewarding their unique shopping habits.
Proactive Engagement
Rather than reacting to customer behavior after it happens, Custom Contact Attributes let you anticipate and act ahead of time. Offer sustainable perks to eco-conscious customers or early access to collections for your most engaged shoppers. Being proactive helps keep your brand top of mind and builds emotional connection.
Increased Loyalty
When customers feel understood and appreciated, they’re more likely to stay. Personalized experiences create a sense of recognition that generic programs simply can’t match. Whether it’s a small thank-you bonus or a message that reflects their individual preferences, each touchpoint strengthens your relationship and increases the likelihood of repeat purchases.