Oct 5, 2025
Contact attributes
Custom Contact Attributes ~ a smarter way to tailor your loyalty program to the unique needs and preferences of your customers.
With Custom Contact Attributes, you’re no longer limited to generic segments or one-size-fits-all rewards. Now, you can capture and use the details that truly matter. Think favorite product types, purchase habits, unique segments, sign up location ~ whatever you need to create highly personalized experiences.
(Go to Settings → Attributes → New Attribute)
The magic of Custom Contact Attributes is in their flexibility. You can define attributes that reflect your business goals and customer insights, then use them to target email campaigns, adjust point calculations, or trigger personalized messages. This means your loyalty program isn’t just reactive, it’s actively shaping interactions.
There are many data types available ~ choose the one that best suits your purpose (e.g., text, number, date, dropdown, etc.).
One of the biggest benefits is the ability to create experiences that feel personal at scale. Imagine sending bonus points to celebrate a customer’s anniversary, offering tailored perks for eco-conscious shoppers, or highlighting a new product to exactly the right audience. Every interaction becomes more relevant, engaging, and rewarding.
Contact Attributes empower you to design loyalty strategies that are proactive, thoughtful, and impactful. You can recognize the right customers at the right time, drive behavior that supports your business goals, and make every participant feel seen and valued.
Contact Attributes empower you to design loyalty strategies that are proactive, thoughtful, and impactful. You can recognize the right customers at the right time, drive behavior that supports your business goals, and make every participant feel seen and valued.