Oct 5, 2025
Wallet pass
Your wallet pass is more than a digital card, it’s a dynamic connection between your brand and your customers. With Wallet Passes, Leat makes it simple to design, configure, and deliver passes that look beautiful, stay on-brand, and work seamlessly across Apple Wallet and Google Wallet.
Whether you’re creating loyalty cards, gift cards, or digital memberships, Wallet Pass gives you the tools to design every detail. Logos, colors, fields, and behaviors, so your digital experience matches your real-world brand.
A wallet pass is more than just a digital coupon or membership card - it’s an extension of your brand. With design customization, you can ensure every pass feels distinctly yours.
Your Logo: Place your recognizable logo prominently, ensuring users instantly identify your brand. The “big logo” space can serve as a hero image, giving your pass visual impact.
Colors: Match your pass to your brand palette. From vibrant primary colors to subtle pastels, color integration makes your pass feel like a natural part of your brand identity.
This attention to design not only strengthens brand recognition but also enhances the user experience by providing a visually consistent touchpoint across both digital and physical interactions.
One of the most powerful features of wallet passes is the ability to send geotag-based notifications. Trigger alerts when a user is near a profile set up in the dashboard, encouraging immediate action.
Customizable Per Location: Each location can have its own designed message. Personalized notifications increase engagement and conversion rates while keeping customers informed in a non-intrusive way.
Dynamic fields for perfect personalization
Wallet passes are not one-size-fits-all. With customizable fields, you can tailor the information on each pass to suit your brand and user needs. Possibilities include:
Points
Tiers
Name
Company
Customized attributes
Any Attribute in Your System: Whether it’s membership status, preferred products, or exclusive perks, any attribute stored in your system can be reflected on the pass. When there are changes in this field, it can also trigger a notification.
By presenting key information at a glance, wallet passes reduce friction and increase engagement while strengthening the relationship between your brand and your customers.