Oct 6, 2025
Boost Your Loyalty Strategy with Our New Orders API
Orders API
We’re excited to introduce our latest feature: the Orders API. A powerful new way to bring flexibility, precision, and creativity into your loyalty program.
With the Orders API, you’re no longer bound to one-size-fits-all rules for rewarding your customers. Instead, you can create customized point calculation rules that match your unique business strategy. Want to encourage customers to pick up certain products? Reward them more generously. Need to highlight an entire category? Like eco-friendly items, seasonal specials, or high-margin products? You can do that too.
Flexibility and Control
The beauty of the Orders API lies in its flexibility. You can define rules based on individual products, product categories, or even specific customer groups. This ensures your loyalty program evolves alongside your business, supporting your goals rather than simply running in the background.
The biggest win for many businesses is the ability to incentivize product-level purchases. By linking points directly to the items that matter most, you can guide customer behavior in ways that:
Strengthen profit margins
Promote key product lines
Increase overall customer engagement
Imagine rewarding double points on a new product launch, or offering bonus rewards for buying complementary items together. The Orders API gives you full control to make these campaigns happen.
Proactive Loyalty and Business Impact
The Orders API empowers you to be proactive rather than reactive. You can steer your loyalty program to focus on growth, encourage repeat purchases in strategic areas, and keep customers motivated and valued.
By using the Orders API, you can:
Reward smarter with targeted point calculations
Inspire stronger connections through personalized incentives
Build loyalty programs that align with both customer satisfaction and business objectives
Ready to take loyalty to the next level? The Orders API gives you the tools to create a program that works for your business and delights your customers.