The 8 Best CRM for Retail in 2025

Running a retail business is more competitive than ever. Customers expect personalized service, fast responses, and seamless shopping experiences. To meet these expectations, retailers need tools that help them manage customer data, track purchase history, and improve customer relationships. That’s where CRM for retail businesses comes in.

A CRM system (Customer Relationship Management) gives retailers a real-time view of the customer. It helps store information like contact details, preferences, and buying behavior. This allows retail businesses to create more targeted marketing campaigns, deliver better customer service, and close more sales. In fact, studies show that businesses using CRM software can improve customer retention by up to 27%.

Choosing the best CRM for retail is not always easy. There are many CRM solutions on the market, and each one has different advanced features. Some CRMs focus on helping sales teams, while others are designed to support marketing or improve customer experiences.

Top 9 Retail CRM

1. HubSpot CRM

HubSpot CRM is a popular choice for small and medium-sized retail businesses. It’s known for its user-friendly interface and easy setup. HubSpot CRM helps retailers manage customer relationships by tracking interactions, organizing customer data, and automating marketing campaigns.

The free version includes core CRM features, but paid plans add advanced features like sales automation and customer support tools. HubSpot also provides a real-time view of the customer, including their purchase history and behavior. This allows retailers to personalize customer experiences and seamlessly integrate sales and marketing efforts. Learn more at HubSpot.

2. Zoho CRM

Zoho CRM is a flexible and affordable CRM solution for retail businesses of all sizes. It helps retailers manage customer data, track sales, and create targeted marketing campaigns. Zoho CRM offers real-time analytics, giving retailers a full view of the customer, including their purchase history and preferences. Its advanced features include sales automation, AI-driven insights, and omnichannel support.

Retailers can use Zoho CRM to manage emails, social media, and customer service interactions all in one place. Pricing is competitive, starting at just a few dollars per user per month. Visit Zoho CRM for details.

3. Leat

Leat.com offers a powerful CRM solution designed specifically for retail businesses seeking to strengthen customer relationships and boost sales. With real-time access to customer data and purchase history, Leat’s CRM helps retailers deliver personalized customer experiences across channels.

Its intuitive interface enables easy management of marketing campaigns and automates emails and key steps in the sales process. Leat platform also supports seamless integration with existing retail systems, making it simple to seamlessly integrate operations. Retailers benefit from robust analytics and advanced features aimed at increasing efficiency and loyalty. Learn more at Leat.com.

4. Vend by Lightspeed

Vend by Lightspeed is a retail-focused CRM solution that combines customer relationship management with point-of-sale (POS) features. It helps retailers manage customer data, track purchase history, and run loyalty programs. Vend provides a real-time view of the customer, allowing staff to offer personalized customer service at checkout.

Retailers can also create tailored marketing campaigns based on shopping behavior. The system works well for both small stores and larger chains. Its advanced features include inventory management and sales reporting, making it easy to monitor the entire sales process. Get more details at Lightspeed Vend.

5. Klaviyo CRM

Klaviyo CRM is a top choice for retailers focused on personalized marketing campaigns. It combines customer data with automation to deliver tailored emails, SMS messages, and product recommendations. Klaviyo provides a real-time view of the customer, including browsing behavior and purchase history.

This helps businesses build stronger customer relationships and boost repeat purchases. Klaviyo CRM is easy to seamlessly integrate with eCommerce platforms like Shopify and BigCommerce. Its advanced features include predictive analytics and segmentation tools, which help retailers target the right customers at the right time. Learn more at Klaviyo.

6. SAP Customer Experience

SAP Customer Experience is a robust CRM system designed for large retail businesses that need advanced capabilities. It helps retailers collect and analyze customer data in real time to improve customer experiences. SAP’s platform includes tools for managing loyalty programs, tracking purchase history, and handling customer service interactions.

Its advanced features allow businesses to predict future buying behavior and optimize the sales process. SAP also supports personalized marketing campaigns across multiple channels. The system can seamlessly integrate with supply chain and inventory management tools, making it a complete retail solution. Visit SAP Customer Experience for more.

7. Pipedrive

Pipedrive is a sales-focused CRM software that helps retail teams manage their sales process efficiently. It offers an intuitive pipeline view to track deals and customer interactions in real time. Though not exclusively designed for retail, Pipedrive’s simple interface and automation tools make it easy to manage customer relationships and monitor purchase history.

Retailers can integrate it with popular marketing tools to run targeted marketing campaigns. Its pricing is straightforward, based on the number of users per month, making it a good option for small to medium retail businesses. More info at Pipedrive.

8. Freshsales

Freshsales is an all-in-one CRM system designed to help retail businesses streamline their customer relationship management. It provides a real-time view of the customer by tracking interactions, purchase history, and support tickets. Freshsales offers AI-based lead scoring and automation to improve the sales process.

Retailers can build personalized marketing campaigns and manage customer service efficiently within the platform. The software also supports easy integration with other retail tools, helping businesses to seamlessly integrate workflows. Freshsales pricing is competitive, starting at a low user per month rate. Visit Freshsales for details.