Leat: Brand

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Brand assets

At Leat, our brand guidelines

help us infuse everything
we make with identity

At Leat, our brand guidelines

help us infuse everything
we make with identity

At Leat, our brand guidelines

help us infuse everything
we make with identity

Color

Our primary palette keeps things simple, leveraging Leat Yellow for instant brand recognition.

The palette is core to the brand system and may be applied to backgrounds, typography, and key graphics.

Our primary palette keeps things simple, leveraging Leat Yellow for instant brand recognition.

The palette is core to the brand system and may be applied to backgrounds, typography, and key graphics.

leat yellow

#FFFF50

R255 G255 B255

C1 M1 Y1 K1

leat Black

#FFFF50

R255 G255 B255

C1 M1 Y1 K1

leat white

#FFFF50

R255 G255 B255

C1 M1 Y1 K1

Logo

Our logo is our brand’s most important element. It is a unique and bold signifier of the Leat brand. The tilde shape in the logo supports our seamless connecting product while the solid forms of the letters are reflective of our no-nonsense approach and confidence in our strengths.

Typography

We have one typeface we use for all of our headlines: GT Ultra Fine. Featuring many fine details, moderate contrast and slightly unusual anatomy, the typeface can be a loud and proud hero or a humble supporting actor for all sorts of designs.

Our secondary typeface is Geist. It is used across all body copy when we need to be a bit more clear and digestible versus expressive. We use Geist Light for the most part, but will occasionally highlight key words or phrases in Geist SemiBold.

GT Ultra Fine

The quick brown fox jumps over the lazy dog.

Geist

The quick brown fox jumps over the lazy dog.