Barouche is a Mediterranean fast-casual brand founded in Ghent in 2020, serving fresh pitas and bowls. Its sourdough pita is fermented for 24 hours and baked daily in its own Ghent bakery. Barouche now has 11 locations across Belgium and also takes orders online.

Barouche Rewards gives guests one points balance across all of it. Every euro earns Pita Points, whether the meal is eaten in, taken away or ordered online, and points are redeemed for food from the menu.

The Problem This Blueprint Solves: Turn a Quick Lunch Into a Regular Habit

Fast-casual is a frequent but easily switched choice. Guests may pick Barouche for lunch today and somewhere else tomorrow, and buying one pita doesn’t commit them to the next.

Barouche also serves guests through several channels: at the counter, as takeaway and online. A program that only worked in one of them would miss part of how people actually order.

Barouche Rewards links all of these orders to one account, so every meal moves the guest closer to their next free item.

The Blueprint: Easy Sign-Up, Points Everywhere, Rewards From the Menu

1. Make Joining Effortless

Signing up is free and only asks for a name and email. There is no card, no membership fee and, as Barouche puts it, “no strings attached.”

New members get a free drink as a welcome bonus. That gives guests a reason to join at the counter and makes membership worth something from the first visit.

The sign-up page makes the goal clear from the start: “Your next pita is on us.” New members begin with a drink in hand and a clear reward to work toward.

2. Count Every Order, in Every Channel

Guests earn 100 Pita Points for every €1 they spend, on dine-in, takeaway and online orders across all Barouche locations in Belgium.

Points are linked to the guest’s account rather than a physical card, so they can’t be lost and every channel adds to the same balance. Points also never expire, so occasional guests keep their progress until they come back.

3. Reward Guests With Food, Not Discounts

Every reward is something from the menu: a soft drink, sweet potato fries or a pita of the guest’s choice.

Menu rewards keep the program tied to the product. Redeeming means coming back for another Barouche meal, not just taking money off an order, and free fries or a drink can encourage guests to try something new.