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Decisioning

Your strategy & decisioning engine

Your strategy & decisioning engine

Your strategy & decisioning engine

Your strategy & decisioning engine

Your strategy & decisioning engine

For every customer and every moment, one process weighs what's permitted, what each option is worth, and whether acting beats doing nothing.

For every customer and every moment, one process weighs what's permitted, what each option is worth, and whether acting beats doing nothing.

For every customer and every moment, one process weighs what's permitted, what each option is worth, and whether acting beats doing nothing.

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15.000+ brands count on us

15.000+ brands count on us

15.000+ brands count on us

15.000+ brands count on us

15.000+ brands count on us

Responsive

Responsive

Built to read the moment, not the monthly export. Leat weighs behavior, timing, location, and channel at the point of decision.

Built to read the moment, not the monthly export. Leat weighs behavior, timing, location, and channel at the point of decision.

Deliberate

Deliberate

Most loyalty budget goes to customers who were going to buy anyway. Every decision estimates what an action actually changes, including the option of doing nothing.

Most loyalty budget goes to customers who were going to buy anyway. Every decision estimates what an action actually changes, including the option of doing nothing.

Profit-Driven

Profit-Driven

Established to optimize for value rather than response rate. Leat scores, costs, and ranks every option against the objective you set.

Established to optimize for value rather than response rate. Leat scores, costs, and ranks every option against the objective you set.

Responsive

Decisions that understand the moment

Decisions that understand the moment

The same customer needs a different action on a Tuesday morning than on a Saturday night. Every decision reads current behavior, not last month's segment.

The same customer needs a different action on a Tuesday morning than on a Saturday night. Every decision reads current behavior, not last month's segment.

Decision engine

One process behind every decision.

Real-time decisioning

Make the right decision instantly

Contextual personalization

Right for the person, and right for the moment

Propensity and affinity scoring

Know who's likely to respond, and to what.

Deliberate

Spend only where it moves the needle

Spend only where it moves the needle

Most loyalty budget goes to customers who were going to buy anyway. Every decision estimates what an action actually changes, including the option of doing nothing.

Most loyalty budget goes to customers who were going to buy anyway. Every decision estimates what an action actually changes, including the option of doing nothing.

Next best action

Rank every eligible action, choose the best.

Uplift modeling

Estimate the impact of any action

Offer suppression

Only use incentives where they make a difference

Decision confidence

Every decision carries a measure of how sure it is

Profit-Driven

Optimized for return on investment

Optimized for return on investment

A redeemed offer isn't automatically a good one. Decisions weigh reward cost against expected return and steer toward the objective you've actually set.

A redeemed offer isn't automatically a good one. Decisions weigh reward cost against expected return and steer toward the objective you've actually set.

Goal-based decisioning

Direct decisioning towards your objectives.

Margin-aware decisioning

Protect margins while driving sales

Product recommendations

Recommend the right product, add-on, or category.

Next best time and channel

Reach each customer when and where it converts.

Command the customer relationship

Command the customer relationship

  • Decide what each customer is worth acting on

  • Stop paying for customers to do what they’d do anyway

  • Choose the right incentive, not the standard one

  • Reach customers at the moment they’re ready to act

  • Grow basket size with recommendations customers recognize

  • Steer your program logic towards the metrics that matter to you

  • Decide what each customer is worth acting on

  • Stop paying for customers to do what they’d do anyway

  • Choose the right incentive, not the standard one

  • Reach customers at the moment they’re ready to act

  • Grow basket size with recommendations customers recognize

  • Steer your program logic towards the metrics that matter to you

Data & AI, built into your loyalty stack.

Data & AI, built into your loyalty stack.

What can Leat MCP connect to?

Discover the features that use customer data and AI to uncover insights, predict behavior and create smarter, more personal experiences.

Discover the features that use customer data and AI to uncover insights, predict behavior and create smarter, more personal experiences.

All features

Data

Governance

Decisioning

Incentives

Unified Execution

Optimization

Customer profiles

One live profile behind every customer decision

Identity resolution

Match identifiers and absorb anonymous activity

Customer activity history

Every interaction, in order, per customer.

Integrations

Unify your entire tech stack

Custom attributes

Fields your business, not a template.

APIs & webhooks

Record & react to every event.

Zero-party data capture

Ask customers directly, act on the answer.

Real-time event data

Act while the time is right.

Segmentation

Configured once, updating constantly.

Data governance & consent

Consent, retention, access, auditable.

Loyalty rule engine

One rulebook for the whole program.

Eligibility rules

Decide exactly who qualifies and who's excluded.

Visibility filters

Control who can see and unlock each reward.

Redemption rules

Where, when, and how a reward is redeemed.

Earning rules

Define how customers accrue points

Offer stacking & exclusivity

Decide which offers can be combined

Frequency caps

Limit how often customers can redeem.

Budget guardrails

Cap your loyalty spend

Margin protection

Define and protect your margins

Fraud prevention & abuse controls

Stop duplicate redemptions and referral abuse before they cost you.

Access control & audit logs

Control who can change what.

Consent & preference management

Honor what each customer has and hasn't agreed to.

Responsible AI controls

Set the policies your AI decisions follow.

Decision approval workflows

Route high-stakes actions through approval before they go out.

Release Notes

Release Notes

AI Assistant (Leat MCP)

July 20

→

System emails

March 11

→

Insights

April 1

→

Automated email statistics

May 20

→

Contacts portal refresh

May 25

→

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Can’t find the answer you were looking for?

Can’t find the answer you were looking for?

Get in touch

Get in touch

Get in touch

  • What is Leat?

  • Will Leat work with my existing tools?

  • Is Leat suitable for my business?

  • How does Leat help increase customer retention?

  • Why choose Leat?

  • What is Leat?

  • Will Leat work with my existing tools?

  • Is Leat suitable for my business?

  • How does Leat help increase customer retention?

  • Why choose Leat?

Start unifying

your loyalty.

Start unifying

your loyalty.

Start unifying your loyalty.

Start unifying

your loyalty.

Start unifying

your loyalty.

Start for free

Start for free

Get a demo

Get a demo