JENKI is a London-based matcha brand, selling online and through its own physical matcha bars across the city. Its digital gift card is designed to be simple by nature: one product, delivered by email, usable wherever a customer chooses to spend it.
Powered by a Single, Unified System
Unlike brands juggling multiple systems, JENKI's gift card runs entirely through Shopify, covering both the online store and in-person purchases at its matcha bars from one connected system.
That single integration still delivers a genuinely cross-channel experience for the customer. A card purchased online arrives by email and can be redeemed either on jenki.co.uk or in person at any JENKI matcha bar, with the same balance recognized everywhere, despite running through one unified platform rather than several stitched together.
Why This Matters
For a brand with a smaller, more focused footprint than a multi-location restaurant group, simplicity is the advantage. One integration means one place to manage gift card activity, one source of truth for balances, and no risk of a card behaving differently depending on where it's used. It also means JENKI can scale into new matcha bar locations without needing to add a new system to the mix each time, the same Shopify-powered gift card program extends automatically.
The Card
JENKI's gift card is fully digital, delivered directly to the recipient's email, and available across ten denominations ranging from £10 up to £100 in £10 increments, giving customers a genuinely flexible range for gifting matcha at any budget.
How It Works
Every gift card starts in Leat, connected to JENKI's Shopify store, so both the checkout experience and the redemption experience run off the same underlying system.
A customer purchases a card on jenki.co.uk, and it's emailed directly to the recipient, no physical card, no separate delivery step. From there, the recipient can redeem it either online or in person at a JENKI matcha bar, with Leat tracking the balance centrally regardless of where it's ultimately spent.
The Takeaway
JENKI's gift card program is a good example of keeping things simple without sacrificing flexibility. A single Shopify integration still gives customers a card that works everywhere JENKI operates, online and in-store, proving that a genuinely useful, cross-channel gift card doesn't require a complex multi-platform setup, just one well-connected system doing the job properly.
