The Brand: Fueling a Plant-Forward Movement

atis is a London-based salad and bowl brand built on the belief that healthy food should be powerful, flavourful, and fast. They’ve moved away from the tired "health food" stereotypes to create a high-energy brand that focuses on seasonal ingredients and sustainable sourcing. Their unique edge is their ability to bridge the gap between a quick lunch and a premium experience, offering a menu that changes with the seasons to keep their community coming back for more.

The Loyalty Blueprint: Point-Based Rewards and Gift Cards

atis uses a point-based loyalty system where every purchase helps customers build toward their next reward. This earn-and-burn model is particularly effective in the healthy fast-food sector because it rewards the high-frequency habits of urban professionals. In an industry where people might visit three or four times a week, a clear point system turns a daily lunch into a tangible benefit, such as a voucher for a free bowl or a discounted side.

By switching to Leat, atis was able to move away from a fragmented legacy system and unify their rewards across every touchpoint. This is vital for a brand that handles a high volume of orders through different channels. Whether a customer is using a gift card or redeeming a voucher, the experience is consistent across their physical sites and their digital ordering platforms. This unified approach ensures that the "atis life" community feels recognized every time they interact with the brand, regardless of how they choose to order.

The Tech Stack: How it Works Together

To maintain their fast-paced service, atis has built their loyalty directly into their ordering ecosystem. This integration ensures that points are tracked and rewards are applied without adding any friction to the customer journey.

• Mobile Ordering: Storekit allows customers to earn points and spend rewards when ordering ahead for click-and-collect.

• In-Store Ordering: A custom kiosk setup gives customers a dedicated way to log in and manage their loyalty accounts while they order in person.

• Point of Sale: Lightspeed K-Series serves as the core system at the counter, keeping every transaction and loyalty update synced across all locations in real-time.