The Brand: A taste of the islands in Scandinavia
Hawaii Poké was a pioneer in bringing the naturally healthy and vibrant flavors of traditional Hawaiian poké to Scandinavia. Founded with a mission to serve "wholesome fast food," they focus on fresh, high-quality ingredients that are both nutritious and sustainable. Their unique edge is their ability to blend the laid-back, tropical "Aloha" spirit with a modern, urban dining experience. With locations across Sweden's major cities, they have become a go-to destination for those seeking a quick, fresh meal that doesn't compromise on quality or taste.
The Loyalty Blueprint: The Wave Rider tiers
Hawaii Poké operates a tier-based loyalty program known as the "Wave Rider" program, where members earn "Waves" for every krona spent. The program is structured into three distinct levels—Bronze, Silver, and Gold—rewarding customers with escalating benefits as they collect more Waves. This tiered approach is highly effective for a healthy fast-casual brand because it gamifies the experience of eating well. While customers earn points toward vouchers for future bowls, the tiers offer exclusive perks like special discounts, birthday offers, and increased earn rates.
Because the system is unified across their entire business, the experience for a Wave Rider is seamless whether they are ordering through the app or visiting a restaurant in person. By unifying their loyalty data with their core operational systems, Hawaii Poké ensures that every purchase instantly contributes to a customer's tier status. This consistency makes it easy for customers to see their progress and enjoy their rewards, turning a routine lunch into an ongoing journey toward the Gold level.
The Tech Stack: How it works together
To keep their service fast and their data accurate, Hawaii Poké’s loyalty program is built directly into their primary management tools. This integration ensures that reward balances and tier statuses stay in sync across all locations.
Restaurant Management System: Caspeco serves as the core system, handling everything from the point of sale to the backend loyalty logic. This ensures that Waves are tracked accurately and vouchers can be redeemed effortlessly at checkout.
Mobile Experience: The Hawaii Poké app acts as the digital hub for Wave Riders, allowing them to track their progress through the tiers and manage their vouchers on the go.
