The Brand: A modern take on the ancient kebab
Le Bab is a London-based restaurant group that has reimagined the traditional kebab through the lens of fine dining, using high-quality ingredients and wood-fired cooking. Their approach focuses on technical precision and sustainable sourcing while maintaining a relaxed, casual dining atmosphere. With locations ranging from the original Soho site to the Battersea Power Station, their unique edge is the combination of gourmet flavors with the accessibility of a neighborhood eatery, aiming to elevate a familiar staple into a premium experience.
The Loyalty Blueprint: Le Club rewards
Le Bab operates a point-based loyalty program called Le Club, where members earn points on all food and drink purchases. This earn-and-burn model is a practical fit for the casual dining sector, as it rewards regular visitors who use the restaurants for everything from quick lunches to evening social gatherings. Alongside the points system, the program utilizes vouchers and specific perks, such as birthday treats and early access to new events or menu launches.
Because the system is unified across their entire business, the guest experience remains consistent regardless of which location they visit. A member can earn points at the Soho branch and have that progress immediately reflected and available for use at Canary Wharf or Covent Garden. This unification ensures that the Le Club identity is recognized throughout the group's estate, allowing for a frictionless transition between earning rewards and redeeming them for vouchers at the table.
The Tech Stack: How it works together
To support their service and keep the loyalty process efficient for both staff and guests, Le Bab’s program is integrated into their core operational tools.
Point of Sale: Toast serves as the primary system across their locations, ensuring that points are tracked accurately at the point of purchase and that vouchers can be applied directly to the guest’s bill.
Unified Interface: By connecting their loyalty engine with their POS, Le Bab maintains a single view of their community's preferences, ensuring that reward balances are updated in real-time across all physical sites.
