The Brand: Crafting memories one seal at a time
Jessy at Sea is a Dutch creative brand dedicated to the art of wax sealing and stationery. They specialize in high-quality wax beads, custom stamps, and accessories that turn a simple envelope into a piece of art. Their unique edge is their ability to transform a traditional, historic craft into a modern, aesthetic hobby that resonates with a new generation of crafters and small business owners. By focusing on storytelling and tactile beauty, they have built a brand that celebrates the slow, intentional process of sending personal mail.
The Loyalty Blueprint: Jessy’s Wax Seal Club tiers
Jessy at Sea utilizes a tier-based loyalty system called Jessy's Wax Seal Club, featuring levels that invite customers to become deeper parts of their creative circle. In the hobby and craft industry, community and inspiration are key drivers of repeat visits. The tiered structure rewards this ongoing engagement, allowing members to earn points that can be redeemed for vouchers. Additionally, the program features a referral system, which is particularly effective for a niche, visual hobby where word-of-mouth and social sharing are natural ways to grow the community.
Because the system is unified across their entire business, the experience for the "Seal Club" member is completely smooth. As a creative brand that relies on recurring purchases for consumables like wax beads and new seasonal stamps, having a unified backend ensures that every order contributes to a customer's tier progression instantly. This consistency means that whether a customer is referring a friend or restocking their favorite wax colors, their status and rewards are always recognized and rewarded within their Shopify account.
The Tech Stack: How it works together
To keep the focus on creativity rather than admin, Jessy at Sea’s loyalty program is integrated into their primary commerce tool, ensuring everything happens automatically.
E-commerce Platform: Shopify serves as the heart of the operation, where the loyalty engine, referral program, and tier-based vouchers are all managed and applied directly within the customer's shopping journey.
