The Brand: Entertainment at every swing
Topgolf has transformed the traditional driving range into a global sports and entertainment phenomenon. By blending technology with a lively social atmosphere, they’ve made golf accessible to everyone, regardless of skill level. Their unique edge is the "high-tech hospitality" model, combining climate-controlled hitting bays with a full-service restaurant and bar. It’s a venue where the digital tracking of the ball meets the physical joy of a social gathering, making it a go-to destination for everything from casual hangouts to corporate events.
The Loyalty Blueprint: Unified gift cards and engagement
Topgolf uses a streamlined loyalty and engagement strategy focused on gift cards and a dedicated digital widget. In the large-scale entertainment and hospitality industry, flexibility is the most valuable currency. Guests often interact with the brand across multiple touchpoints - booking a bay online, purchasing a gift card for a friend, or settling a tab after a round of drinks in person. By using a unified system, Topgolf ensures that these credits and interactions are never stuck in a single channel.
Because the system is unified across their entire business, the friction typically found in large-scale venues is removed. A guest can receive a gift card as a digital reward and have it recognized instantly at the physical Oracle POS terminal at their bay. This unification bridges the gap between the online booking experience and the on-site hospitality, ensuring that the guest’s journey is smooth from the moment they visit the website to the final swing of the night.
The Tech Stack: How it works together
To manage the high volume of a global entertainment brand, Topgolf’s loyalty and gift card tools are integrated directly into their operational core. This allows for real-time validation and a consistent experience across all venues.
Digital Interface: The Leat widget is integrated into their website, providing guests with a simple, branded way to manage their gift cards before they even arrive at the venue.
Point of Sale: Oracle POS serves as the enterprise-grade anchor for their physical locations, ensuring that gift cards are processed instantly at the hitting bay or the bar.
Web Integration: A unified backend ensures that any credit or gift card generated online is immediately available for use within the physical venue’s ecosystem.
