Marketing
Introducing simpler campaign recipient selection
Campaign recipient selection is now simpler and more flexible. Send to all your contacts without creating a separate list, or narrow down your audience using contact lists, tiers, or a hand-picked selection of contacts.
Send to all contacts: Want your campaign to reach everyone? Simply select All contacts in the recipients step there’s no need to create or maintain a separate “all contacts” list.
Narrow down your audience: For more targeted campaigns, select Narrow down and choose your recipients using contact lists, tiers, or a hand-picked selection of individual contacts.
Consistent recipient selection: Campaigns now use the same recipient selection experience as recurring emails, making audience selection more consistent across both.
Sending a campaign to your entire contact base previously meant creating and maintaining a contact list containing everyone, even when you simply wanted to reach all contacts.
The new recipient selection makes this much more straightforward. Choose All contacts when you want to reach everyone, or Narrow down when you want more control over who receives your campaign.
What this means for you
Less list management: You no longer need an “all contacts” list just to send a campaign to everyone.
More control over your audience: Target campaigns using contact lists, tiers, or specific contacts.
Simpler campaign setup: Decide whether you want to reach everyone or a specific audience directly while setting up your recipients.
A more consistent workflow: Use the same recipient picker across campaigns and recurring emails.
Where to find it
When creating or editing a campaign, head to the Recipients step. From there, choose All contacts or Narrow down to define your audience.
Heads up
Existing campaigns will keep their current contact lists unless you choose to change them.