Tiers
Introducing tier milestones
Tier milestones let you reward customers along the journey to their next tier, with vouchers, points, and emails triggered at milestones you define between tiers.
Reward progress between tiers: Add milestones between one tier and the next. For example, if Gold starts at 3,000 points, you could add a milestone at 2,000 points for customers progressing through Silver.
Choose the milestone award: When a contact reaches a milestone, you can reward them with a voucher from one of your promotions, points, an email, or an email alongside their voucher or points.
Personalize milestone emails: Emails can include information about the contact’s current tier, their next tier, and how far they still have to go.
See progress toward milestones: Milestones appear on a line between tiers, showing where contacts currently are and how many are getting close to each milestone.
Track milestone recipients: Each milestone has a Recipients list showing who received what and, when an award couldn’t be delivered, why.
Tier programs usually reward customers when they reach the next tier, but there can be a long way to go between one tier and the next.
Tier milestones give you more opportunities to recognize customers along that journey. By rewarding progress before they reach the next tier, you can create additional moments of engagement throughout the tier experience.
What this means for you
Reward customers along the way: Create meaningful moments between tiers instead of waiting until a customer reaches the next one.
Combine different awards: Use vouchers, points, and emails individually or together depending on the milestone.
Understand where customers are: See how contacts are distributed between tiers and how many are approaching a milestone.
Avoid rewarding past activity: A milestone only rewards contacts who reach it after the milestone has been switched on. Contacts who were already past it are held back, and you can see how many will be held back before activating the milestone.
Handle multiple milestones automatically: If a contact passes several milestones in a single purchase, they receive each applicable milestone award and won't receive the same award twice.
Where to find it
Tier milestones are currently in Beta. First, enable Tier milestones under Settings → Features.
Then open a tier under Loyalty and head to the Milestones tab.
Heads up
Tier milestones currently only work for accounts using the new tier tracks.
The highest tier can't have milestones because there isn't another tier above it.
If an award can't be delivered, the milestone’s Recipients list can show the reason, including cases where the contact isn't subscribed, doesn't have an email address, has reached the points limit, there are no vouchers left, or the contact was held back.