Configuring Your Brand Kit

Setting up your brand kit is a foundational step that establishes your visual identity across the platform. By centralizing your core design assets beforehand, you will be able to build branded marketing emails and mobile wallet passes much faster and more smoothly.

Key Takeaways

• Uploading Visual Assets: While a small variant of your logo is automatically pulled from your account registration details, you should upload a matching high-resolution large variant to your media library to ensure crisp rendering on larger digital surfaces.

• Locking In Your Hex Palette: The brand kit accommodates a dedicated palette consisting of primary, secondary, tertiary, and quaternary color slots. You can define these tones by using the visual color picker swatch or by typing your brand's exact alphanumeric hex codes directly into the input fields. If your brand does not utilize a fourth accent color, you can simply duplicate your tertiary color block to complete the form.

• Managing Custom Typography: While a comprehensive suite of native Google fonts (such as Lato, Roboto, or Times New Roman) is globally accessible throughout the system, you can upload proprietary typefaces. Clicking the font engine allows you to upload custom font files, review asset size payloads, and gives you the option to apply structural naming conventions (e.g., labeling an asset "Geist Medium").

• Setting Default Font Behaviors: When uploading custom typography, the system automatically assigns your most recently uploaded file as the universal default font for all outreach. To override this automation, click the three-dot utility menu on your preferred typeface row and manually select Set as default.

• Centralizing Social Media Linkages: You can link an unlimited number of corporate social media profiles (including LinkedIn, Instagram, and YouTube) directly within your kit. Storing these exact destination URLs in your settings saves significant layout time later, allowing you to instantly populate entire social footer directories into your email campaigns with a single drag-and-drop movement.

Dashboard Checklist

1. Navigate to Settings > Brand kit using the left-hand navigation menu.

2. Open the logo management portal, upload your high-resolution Large logo variant, and click Submit.

3. Access the color picker fields to input your primary, secondary, tertiary, and quaternary color hex codes, then hit Submit.

4. Click Add font > Custom font, upload your local brand typeface files, adjust the system display labels if necessary, and save.

5. (Optional) Click the three dots next to your primary typeface and select Set as default to establish your baseline typography.

6. Click Add social account, select your target platform from the dropdown menu, paste your exact corporate profile URL, and click Create to expand your drag-and-drop marketing footer assets.