Once your earning rules are live, you need to give your customers something worth trading their points for. This lesson covers how to build your rewards catalog and use smart filters to control exactly who sees them, when, and where.

Key Takeaways

• Physical vs. Digital Rewards: Digital rewards automatically email a voucher code to the guest. Physical rewards are applied directly to the order at checkout, which covers 95% of retail and hospitality use cases.

• Protect Your Margins: Always map your reward costs against your earning rules. If guests earn 1 point per €1 spent, a "Free Coffee" at 10 points might cut into your profits too quickly. Find the sweet spot (like 30 points) to protect your bottom line.

• Advanced Redemption Control: You can track the cost price of rewards to calculate true ROI, set stock limits so you never run out of a physical item, or cap redemptions per contact for exclusive merchandise.

• Target with Visibility Filters: You don't have to show every reward to everyone. Use visibility filters to restrict rewards by date, location, device, or customer attributes (e.g., hiding VIP perks from guests until they hit a certain lifetime point threshold).

• Automate the Follow-Up: Use the redemption of a specific reward as a trigger to launch an automated email campaign or award bonus points to keep the momentum going.

Dashboard Checklist

1. Navigate to Loyalty > Rewards and click New reward.

2. Name your reward, add a high-quality image, and set the required point threshold.

3. Tweak your redemption settings (stock limits, cost price, or contact limits).

4. (Optional) Add a Visibility Filter to restrict who can see the reward, then use the Test button in the top right to verify it works.

5. Hit Submit to set it live.