![](data:image/svg+xml,<svg display="block" id="1428465008" role="presentation" viewBox="0 0 280 76" xmlns="http://www.w3.org/2000/svg"><path d="M 252.456 0 C 236.619 0 225.783 10.276 225.783 25.468 C 225.783 40.66 236.619 51 252.456 51 C 268.292 51 279 40.724 279 25.532 C 279 10.34 268.164 0 252.456 0 Z M 252.456 47.638 C 240.754 47.638 233.541 38.472 233.541 25.532 C 233.541 12.591 240.754 3.425 252.456 3.425 C 264.157 3.425 271.306 12.528 271.306 25.468 C 271.306 38.408 264.093 47.638 252.456 47.638 Z M 197.753 49.843 L 197.753 50.097 L 210.771 50.097 L 210.771 49.843 C 208.269 48.289 207.949 46.005 207.949 41.405 L 207.949 3.971 L 208.526 3.971 C 212.47 3.971 216.799 5.081 223.692 6.825 L 223.692 0.893 L 184.863 0.893 L 184.863 6.825 C 191.757 5.081 196.149 3.971 200.093 3.971 L 200.606 3.971 L 200.606 41.405 C 200.606 46.005 200.222 48.289 197.721 49.843 Z M 139.787 41.056 C 139.787 45.878 139.467 48.193 137.159 49.843 L 137.159 50.097 L 147.128 50.097 L 147.128 49.843 C 144.371 48.226 144.05 45.878 144.05 41.056 L 144.05 9.395 L 169.981 50.097 L 176.616 50.097 L 176.616 9.934 C 176.616 5.113 176.937 2.797 179.245 1.147 L 179.245 0.893 L 169.341 0.893 L 169.341 1.147 C 171.969 2.765 172.354 5.113 172.354 9.934 L 172.354 41.595 L 146.327 0.893 L 137.864 0.893 L 137.864 1.084 C 139.499 2.702 139.755 4.732 139.755 9.585 L 139.755 41.056 Z M 126.881 42.832 L 110.984 0.893 L 103.483 0.893 C 103.933 2.194 103.933 3.494 103.355 5.239 L 89.285 42.547 C 87.843 46.512 86.08 48.479 83.772 49.907 L 83.772 50.097 L 94.734 50.097 L 94.734 49.907 C 92.49 48.543 92.298 46.576 93.676 42.769 L 96.496 34.965 L 116.144 34.965 L 118.9 42.896 C 120.15 46.417 119.958 48.479 117.394 49.907 L 117.394 50.097 L 131.721 50.097 L 131.721 49.843 C 129.477 48.479 128.163 46.385 126.849 42.832 Z M 97.715 31.729 L 106.464 7.428 L 114.99 31.729 Z M 46.731 50.127 L 80.094 50.127 L 80.094 43.875 C 74.037 45.684 69.069 46.795 64.518 46.858 L 56.954 46.858 L 56.954 25.91 L 60.897 25.91 C 64.646 25.91 70.095 26.037 75.479 26.291 L 75.479 22.387 C 70.095 22.577 64.646 22.768 60.897 22.768 L 56.954 22.768 L 56.954 4.041 L 63.332 4.041 C 67.275 4.041 71.729 4.962 78.844 6.708 L 78.844 0.868 L 46.731 0.868 L 46.731 1.057 C 49.295 2.677 49.615 4.708 49.615 9.564 L 49.615 41.367 C 49.615 45.97 49.295 48.255 46.731 49.81 Z M 13.176 49.811 C 10.611 48.257 10.29 45.973 10.29 41.373 L 10.29 29.603 L 14.554 25.32 L 33.276 50.097 L 41.803 50.097 L 41.803 49.652 L 18.754 21.038 L 34.045 5.683 C 36.161 3.59 37.988 2.448 40.937 1.464 L 40.937 0.893 L 32.667 0.893 C 31.48 2.575 29.91 4.732 27.73 7.016 L 10.259 25.098 L 10.259 9.617 C 10.259 4.732 10.579 2.733 13.144 1.115 L 13.144 0.924 L 0 0.924 L 0 1.115 C 2.565 2.733 2.886 4.763 2.886 9.617 L 2.886 41.405 C 2.886 46.004 2.565 48.288 0 49.843 L 0 50.097 L 13.143 50.097 L 13.143 49.843 L 13.176 49.811 Z" fill="rgb(255, 255, 250)" height="51px" id="vo6XvYmbw" transform="translate(0 13)" width="279.0000106777752px"/></svg>)
Keanto is a Dutch wellness brand offering supplements across categories including sleep, focus, performance, skin and hair, and everyday nutritional support. Its products are positioned around daily routines, creating a natural opportunity for repeat purchasing.
The Wellness Club gives that ongoing relationship a rewards structure. Members earn credits, progress through four levels, and unlock benefits that combine savings, birthday recognition, product access, and experiences.
The Problem This Blueprint Solves: Make the Next Replenishment More Worthwhile
Replenishment creates another purchase occasion, but customers still decide which brand to choose. A first order does not guarantee that the next one will follow.
Keanto gives returning customers value to carry forward. Credits build toward vouchers and products, while higher levels improve the earning rate and introduce additional benefits.
The program supports repeat purchasing and customer recognition through the same journey. Referrals extend its role further, giving existing members a way to introduce someone new while receiving value themselves.
The Blueprint: Make Continued Purchasing Lead to Greater Value
The Wellness Club combines faster earning, credits awarded on progression, and benefits that recognize a stronger relationship with Keanto.
1. Make Returning Customers Earn Faster
Essential members earn 1 credit per €1 spent. Vital increases that rate to 1.5, while VIP and Elite earn 2.
This gives progression a practical consequence. At VIP or Elite, the same qualifying spending earns twice as many credits as it does at Essential.
Members can exchange credits for vouchers or save toward physical rewards. The improving rate gives customers a reason to keep future purchases with Keanto, because reaching a higher level makes subsequent orders more rewarding.
2. Mark Each Upgrade With Immediate Progress
Vital, VIP, and Elite include welcome-credit gifts of 50, 100, and 200 credits respectively.
These gifts make an upgrade noticeable. Members receive additional progress toward another reward alongside their new status and benefits.
The larger gifts also connect progression to usable value. VIP’s 100-credit welcome gift matches the requirement for a €5 voucher, while Elite’s 200 credits match the €10 option. Moving up creates another reason to consider the next purchase.
3. Recognize Commitment Beyond Voucher Value
Higher levels introduce access and experiences alongside faster earning.
Vital members receive advance notice of launches. VIP adds priority launch access, private-event invitations, partner privileges, and selected sales offering 15% off new products.
Elite includes selected 20% sales with a complimentary deluxe sample, invitation-only events, partner privileges, and exclusive birthday credit rewards.
These benefits give established customers several forms of recognition. Savings remain part of the proposition, while access, samples, and experiences add reasons to stay connected beyond the next redemption.
Referrals Give Existing Members a Role in Growth
Keanto’s tier benefits include €5 off for an Essential member and their friend, increasing to €10 at Vital and VIP.
The page also publishes a separate “Give €10, Get €10” invitation, offering the existing member €10 in Keanto credit when their friend subscribes.
This gives the program an acquisition role alongside retention. A member can share Keanto with someone else, and the published subscription-based invitation connects the reward to a defined customer action.
The two propositions give Keanto ways to reward introductions. They should be understood according to their respective conditions, rather than treated as one universal referral offer.
How It Works
Essential
The starting level earns 1 credit per €1 spent. Members receive 50 birthday credits and a referral benefit of €5 off for themselves and a friend.
Vital
Vital begins at 300 credits and earns 1.5 credits per €1. Benefits include 50 welcome credits, 100 birthday credits, advance launch updates, and a €10 referral benefit for the member and their friend.
VIP
VIP begins at 900 credits and earns 2 credits per €1. Members receive 100 welcome credits, 200 birthday credits, priority launch access, private-event invitations, partner privileges, and selected 15% sales on new products.
The published referral benefit remains €10 for the member and their friend.
Elite
Elite begins at 1,750 credits and retains the 2-credit earning rate. Members receive 200 welcome credits, selected 20% sales with a deluxe sample, priority launch access, invitation-only events, partner privileges, and exclusive birthday credit rewards.
Choosing Rewards
Members can redeem:
100 credits for a €5 voucher.
200 credits for a €10 voucher.
300 credits for a €15 voucher.
500 credits for a glass water bottle.
1,000 credits for a limited-edition sweater.
Keanto states that credits are applied automatically at checkout when the customer is logged in, without requiring a voucher code.
What This Blueprint Achieves
The Wellness Club makes continued purchasing increasingly worthwhile. Faster earning strengthens the value of future orders, while welcome credits make progression immediately useful.
Vouchers provide accessible savings, and physical rewards give members larger goals to work toward. Birthday benefits, launches, events, and partner privileges recognize stronger relationships through more than discounts.
Referrals add a customer acquisition route through existing members. Together, these mechanics support repeat revenue, customer recognition, and growth through recommendations.
The Takeaway
Keanto shows how replenishment loyalty can offer both a next reward and a longer-term reason to stay.
Credits create everyday value. Progression improves earning and delivers welcome gifts. Higher levels add recognition through access and experiences, while referrals let members introduce someone new.
It is a useful blueprint for brands that want to become a recurring customer choice and make sustained loyalty feel increasingly valuable.
