Reward customers with products, upgrades, add-ons, or services from your own range. Choose benefits with strong customer appeal relative to their actual cost, and track that cost rather than treating the retail value as the expense.

Restrict incentives by customer group, purchase history, basket value, product, category, location, or channel. Keep offers tied to the customers and purchases they were designed for, with exclusions and usage limits applied consistently.

Set the minimum margin a basket or product must retain and the maximum cost an incentive may create. Using available product-cost data, reduce or decline incentives that would breach your configured limits.

Compare offering an incentive with taking no action. Withhold offers when the available evidence suggests they are unlikely to generate additional value, and consider a reminder, recognition, or lower-cost alternative instead.