Long Point Brewing Co is a coastal brewery and venue on Kennedy Bay, combining brews, seasonal food, tours, and functions in one location. Its gift cards are built to be sold and redeemed everywhere a customer might interact with the brand, not confined to a single till or checkout flow.
Integrated Across Three Channels
A gift card bought on any one of Long Point's sales channels redeems seamlessly on any of the others, with no manual reconciliation needed between systems.
In-venue, gift cards redeem directly at the till through Tevalis, whether a customer is settling a bar tab or paying for a full meal.
At the table, the same balance applies just as easily to orders placed through me&U, so a customer ordering from their own device gets the exact same experience as one paying at the counter.
Online, customers can purchase or gift a card digitally through the Shopify storefront at any time, without needing to be on-site.
Irrespective of where a card is bought or redeemed, it works seamlessly. Buy it online, redeem it at the bar, or apply it to a table order, the balance follows the customer, not the channel.
Why This Matters
For the business, this isn't just a convenience feature, it's a genuine revenue channel operating on three fronts at once. A card can be sold online, sold in-venue, or gifted digitally, and redeemed through whichever channel the recipient actually uses. Every one of those paths drives real, trackable revenue back to the same unified gift card program.
The Card
Cards are available in five denominations: $50, $100, $200, $300, and $500, giving customers a wide enough range to cover anything from a casual round of beers to a full night out or a function booking.
How It Works
Every gift card starts in Leat, created once and made available across every channel the business sells through, rather than configured separately for each one.
From there, a customer can purchase a card online, in-venue, or have one gifted digitally, and redeem it anywhere the business operates, without needing a different process depending on where it was bought.
Behind the scenes, Leat tracks every balance centrally, reconciles activity across all three channels automatically, and can surface settlement data when it's needed, giving the business one clear, unified view of gift card activity instead of three disconnected ledgers to piece together manually.
The Takeaway
Long Point's gift card program shows what it looks like when a card isn't tied to a single point of sale. By working across Tevalis, me&U, and Shopify, the business turns gift cards into a genuine multi-channel revenue driver, sold and redeemed wherever the customer already is, rather than funneling every transaction through one narrow checkout path.
