Configuring a Gift Card Wallet Pass

Giving your customers a digital wallet pass for their gift cards makes redemption seamless and keeps your brand directly on their phones. This lesson walks you through designing a gift card wallet pass and setting up location-based notifications so guests never forget to spend their balance.

Key Takeaways

• Differentiate Your Passes: If you already have a general contact identifier wallet pass, choose a distinct secondary color from your brand kit for your gift cards. This makes it instantly obvious to the customer which pass they are opening at the register.

• Layout Fields: The front of the gift card pass is optimized to show two critical pieces of data: the current balance and the expiration date. You can choose which one sits on the left or right, but it is typically best to keep the standard configuration.

• Custom Terms & Conditions: Use the general information section in the details menu to house your specific terms. This is the perfect place to clearly state policies, such as a 365-day validity period.

• Geofenced Notifications: You can set up proximity alerts for each of your business profiles. When a customer walks near one of your physical locations, a toggle-activated push notification will automatically remind them to swing by and use their gift card.

• Completing the Gift Card Setup: Once your wallet pass is live, your gift card system is fully functional. You can now sell gift cards via the contacts portal, manually issue them to customer accounts from the dashboard, and give users a native mobile pass to store them.

Dashboard Checklist

1. Navigate to Store > Gift cards, then click on Wallet pass in the left navigation and select Edit design.

2. Go to Front to select a distinct background color, add your logo icon, and update the pass title.

3. Upload a custom cover image (or your brand logo) to brand the pass.

4. Click Details in the left menu, select General information, and add any specific gift card terms or validity notes.

5. Move to the Notifications tab to add tailored location-based messages for each of your business profiles, ensuring the status toggle is flipped to Active.

6. Hit Save changes to publish your gift card wallet pass.