AI Assistant (Leat MCP)
July 20
→
Campaign attribution
Follow every message to what happened after it, across every channel including the till. See which offers were opened, redeemed, and purchased against, and which step in a journey actually moved someone. Because attribution and incrementality are reported side by side, you always know when a result is real and when it only looks that way.
A campaign email or a wallet notification, the reward or voucher it carried, and the redemption and purchase that followed, whether that was online an hour later or in store on Saturday. Because every channel writes to one customer record, the sequence from message to purchase is complete. Attribution in Leat sees the whole path, and the in-store half of it is the half every email tool misses.
Set how long after a message a purchase counts as following it: a day for a same-visit offer, two weeks for a seasonal campaign. Choose how credit is assigned when a customer received several messages before buying. Attribute at the campaign level, or step by step through a journey, so the message in a sequence that most often preceded a purchase is visible.
Attribution shows what came after a message: which subject lines were opened, which offers were redeemed, which channel preceded the most purchases, which step of a journey members acted on. That's the right data for improving messages, timing, and channel choice, and it's available for every campaign and journey as soon as the window closes. It answers "what followed this" precisely.
A purchase that followed a message wasn't necessarily caused by it. The customer who redeemed may have been coming anyway, and attribution can't tell. That's the job of incrementality measurement, which compares customers who received the message with a holdout who didn't. Leat reports attributed and incremental results side by side, so the gap between them is visible, and when the two disagree, incrementality is the one to trust.
Personalized campaign targeting
Build audiences on the attributes that matter to your business
Seasonal and limited-time campaigns
Launch and retire rewards on schedule without manual upkeep
Lapsed customer recovery
Spot fading visit patterns across locations before a customer quietly stops coming back
Program change management
Change a rule once and have every campaign, channel, and decision honor it
Marketing compliance
Send only to customers who've agreed, with the record to prove it
