AI Assistant (Leat MCP)
July 20
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Zero-party data capture
Purchase behavior can suggest what a customer wants, but an inference is not always accurate. Leat lets you ask customers directly through branded forms and surveys, save every answer to their profile, and use that data immediately across segments, automations, personalization, and decisioning.
Create forms and surveys in your own branding, then place them at signup, after a purchase, in the member portal, behind a QR code, or within a campaign. Collect product preferences, favorite locations, important occasions, communication frequency, and any other information relevant to your business.
Instead of leaving responses in a spreadsheet, Leat saves each answer to the customer’s profile as a custom attribute. A preference such as “prefers the Rotterdam store” becomes a value your team can filter, segment, and personalize with without reconciling separate exports.
Use your loyalty program to make the value exchange clear. Award points for completing a profile, unlock a perk after a survey, or deliver a birthday reward when a customer chooses to share their birthday. Customers receive something relevant, while your business gains information it would otherwise have to infer.
Every answer becomes available as soon as it is submitted. Use it as a segment condition, automation trigger, personalization variable, or input for decisioning. If a customer says they prefer evening visits, Leat can exclude them from morning promotions before the next campaign is sent.
Progressive profiling
Customer profiles become richer over several interactions without requiring one long signup form.
Favorite products or sizes
Declared interests, sizes, preferred locations, and communication choices reduce the business’s reliance on assumptions.
Post-purchase feedback
Feedback collected while an experience is still fresh becomes available for relevant follow-up actions.
Occasion-based engagement
Birthdays and other important dates provide context for timely rewards and customer experiences.
Customer-led personalization
Audiences, messages, rewards, and decisions reflect preferences customers have shared directly.
Incentivized data submission
Points, perks, and rewards create a clear value exchange for customers who complete forms, surveys, or profile information.
