Burger & Lobster is a UK-based restaurant group with locations across London, Brighton, and beyond. Its gift cards are kept deliberately simple, one flexible product, sold and redeemed through a single channel, while a separate WiFi integration builds up the customer data that powers engagement after the fact.
How Gift Cards Work
Burger & Lobster's gift cards run entirely through WooCommerce, covering both the purchase flow and redemption. Guests can choose from four fixed denominations, £30, £50, £100, and £200, or name a custom price, all tracked through the same underlying system.
Cards are valid for 12 months from the date of purchase and can be redeemed at any UK Burger & Lobster location, not tied to the specific restaurant where they were bought. Physical cards are also available to purchase in-restaurant for guests who'd rather not buy online.
Where CaptiveWiFi Fits In
CaptiveWiFi isn't part of the gift card flow itself, it plays a different but equally important role: capturing customer data when a guest connects to WiFi in-restaurant. That data feeds into the same customer profile used for engagement afterward, giving Burger & Lobster a way to build a fuller picture of a guest's relationship with the brand, separate from whether that guest ever bought or redeemed a gift card.
In other words, a guest's in-restaurant WiFi connection and their gift card purchase are two separate data points, both flowing into the same customer record, rather than one system being required for the other to function.
The Card
Cards are available in four fixed denominations, £30, £50, £100, and £200, alongside a "name your price" option for custom amounts. They're valid for 12 months from the date of purchase and can be redeemed at any UK Burger & Lobster location.
Why This Matters
For a multi-location restaurant group, keeping the gift card purchase and redemption flow simple, running entirely through WooCommerce, means there's one clear system to manage and reconcile. CaptiveWiFi's role, capturing customer data separately, means the business still builds a fuller relationship with a guest over time, whether that guest first showed up through a WiFi connection, a gift card, or both.
How It Works
Every gift card starts in Leat, connected to the WooCommerce store where cards are purchased and can be redeemed at checkout or in-restaurant.
Separately, when a guest connects to in-restaurant WiFi via CaptiveWiFi, their data is captured and added to their customer profile, feeding into future engagement and marketing rather than into the gift card system itself.
Behind the scenes, Leat tracks gift card balances centrally through WooCommerce, while customer data collected via CaptiveWiFi enriches the same profile for ongoing engagement, giving two connected but distinct data flows.
The Takeaway
Burger & Lobster's setup shows that not every integration needs to touch every product. Gift cards run cleanly through a single channel, WooCommerce, while CaptiveWiFi does separate, valuable work capturing in-restaurant customer data for engagement down the line. Keeping the two distinct, rather than forcing WiFi into the gift card flow, keeps both systems doing what they're actually good at.
