AI Assistant (Leat MCP)
July 20
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Customer lifetime value
Know what each customer is worth, not just what they've spent so far. Calculate value from every purchase and redemption across channels, subtract what the program spent on them, and forecast where they're heading. Because the cost of every incentive is already in the record, the value you see is what the customer is worth after the program's own spend.
Everything a customer has spent, in store and online, with visit frequency and tenure alongside it. The cost of the incentives they've received subtracted, so the figure is what the customer has been worth after the program's spend on them and not before. Because the record is one record, a customer who shops both ways has one value, and it's the right one. Value to date sits on the profile as an attribute, so it's available everywhere attributes are.
Where a customer is likely to go from here, from their own pattern and from the retention and spend behavior of customers like them. Forecast value carries a confidence range, which is wide for a member who joined last month and narrow for a regular of three years. The forecast updates as the customer acts, so a member whose visits are slowing sees their forecast fall before their value to date does.
Average and distribution of lifetime value by segment, tier, signup source, location, and join cohort. Which sources bring in customers who turn out to be worth the most. Which tier's members produce the value the ladder is supposed to reward. Where acquisition cost is known, value against cost by source, so the channel that brings the cheapest customers and the one that brings the most valuable can be told apart.
Lifetime value is an input as well as a report. Build a segment of customers whose forecast is high and whose recent activity is low, and act before they go. Set it as a Decisioning objective, so decisions optimize for long-term value over short-term redemption. Let the engine weigh how much an incentive is worth spending on this customer by what they're worth over time. And report it to finance as the number that says what the customer base is worth, with the program's cost already taken out.
Customer lifetime value tracking
Measure real customer value using spend, visits, and redemptions from every channel
VIP and high-value treatment
Recognize your best customers automatically and treat them accordingly
Lapsed customer recovery
Spot fading visit patterns across locations before a customer quietly stops coming back
New customer acquisition offers
Reach first-time buyers with an offer that can't leak to existing customers
Personalized campaign targeting
Build audiences on the attributes that matter to your business
