Eligibility rules

Set exactly who qualifies for a reward, and who doesn't

Set exactly who qualifies for a reward, and who doesn't

Set exactly who qualifies for a reward, and who doesn't

Set exactly who qualifies for a reward, and who doesn't

Set exactly who qualifies for a reward, and who doesn't

Leat defines eligibility using customer data, transaction details, and real-time context, then applies the same rules wherever an incentive is considered. Segments, tiers, purchase conditions, exclusions, and limits remain aligned across campaigns, automations, channels, and Decisioning.

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Qualify customers using complete context

Qualify customers using complete context

Qualify customers using complete context

Eligibility can depend on segment, tier, membership status, custom attributes, consent, and customer history. Conditions can identify customers who joined within the last 30 days, visited three times this quarter, or have never redeemed a specific reward. Complex audiences become one reusable rule instead of several exports and manual lists.

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Qualify orders with surrounding context

Qualify orders with surrounding context

Qualify orders with surrounding context

Set conditions using minimum spend, basket value, products, categories, quantities, first-purchase status, channel, location, time, payment method, or existing discounts. Leat evaluates these conditions as the interaction happens, so an incentive becomes available only when both the customer and transaction qualify.

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Make exclusions & limits specific

Make exclusions & limits specific

Make exclusions & limits specific

Exclude staff and test accounts, wholesale customers, previous recipients, customers flagged for abuse, or anyone without the required consent. Redemption and frequency limits prevent unintended repeat use. If an inclusion and an exclusion both apply, the exclusion takes priority.

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Enforced across every layer of Leat

Enforced across every layer of Leat

Enforced across every layer of Leat

Leat checks eligibility before an incentive is displayed, issued, applied, redeemed, or considered by Decisioning. If a customer redeems it, withdraws consent, reaches a limit, or leaves an eligible tier, the permitted actions update immediately. Campaigns, automations, channels, Decisioning, and Leat AI all work from the same current answer.

How teams use eligibility rules

How teams use eligibility rules

How teams use eligibility rules

How teams use eligibility rules

New customer offers

Incentives intended for new customers remain limited to genuinely new customers or first qualifying purchases.

Member-only & paid perks

Rewards, prices, and experiences remain exclusive to the members or tiers they are designed for.

Basket-based eligibility

Spend, quantity, product, and category conditions connect incentives to the purchases the business wants to encourage.

Channel & location-based offers

Qualification can reflect the channel, location, or market relevant to a campaign.

Limited-use incentives

Redemption, frequency, and time limits reduce unintended repeat use and help protect campaign budgets.

Excluded groups

Staff, test, wholesale, abuse-flagged, and non-consenting accounts remain outside incentives intended for regular customers.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Can’t find the answer you were looking for?

Can’t find the answer you were looking for?

  • What's the difference between eligibility rules and visibility filters?

  • How does this differ from or tie into segments?

  • When is eligibility checked?

  • Can I exclude specific customers or groups?

  • Can eligibility be conditional on a customer's basket?

  • What's the difference between eligibility rules and visibility filters?

  • How does this differ from or tie into segments?

  • When is eligibility checked?

  • Can I exclude specific customers or groups?

  • Can eligibility be conditional on a customer's basket?

Start unifying

your loyalty.

Start unifying

your loyalty.

Start unifying your loyalty.

Start unifying

your loyalty.

Start unifying

your loyalty.