AI Assistant (Leat MCP)
July 20
→
Send emails that recognize exactly where each customer stands. Pull balance, tier, and rewards straight into the message, trigger it from a journey or plan it as a campaign, and send only to customers who've agreed. Because email is written from the same record the program runs on, "you have points waiting" can say how many, every time.
Balance, tier and distance to the next, stamps collected, points about to expire, rewards ready to redeem, referral code, membership status, gift card balance. Any field on the profile, including custom attributes, can appear in an email, so the message says what's true for this member on the day it's sent. Templates carry your branding; the content carries their standing.
Email is a channel for both journeys and campaigns. A journey sends the welcome, the points-expiring reminder, the tier upgrade, the reward-issued confirmation, and the win-back, each to one member when their moment arrives. A campaign sends the seasonal push or the launch to an audience on a date. Transactional messages such as reward confirmations are separated from marketing, so a member who opts out of promotions still receives what they need to receive.
Consent for email is a subscription on the profile, captured at signup or in the portal, and checked at the moment of sending. An unsubscribe changes the profile, so it's honored by every journey and campaign at once and visible to staff at the counter. Frequency caps apply across email and wallet notifications together, so a member in three journeys receives no more than the cap allows.
If your email runs through a connected marketing platform, Leat syncs the audience and the loyalty fields to it, so the same personalization is available in the tool your team already sends from. Leat stays the record; your platform stays the sender. Either way, sends, opens, clicks, and the redemptions and purchases that followed are reported against the journey or campaign that produced them.
Lapsed customer recovery
Spot fading visit patterns across locations before a customer quietly stops coming back
Tier progression management
Move customers through tiers on complete spend rather than what one system saw
Personalized campaign targeting
Build audiences on the attributes that matter to your business
Marketing compliance
Send only to customers who've agreed, with the record to prove it
Seasonal and limited-time campaigns
Launch and retire rewards on schedule without manual upkeep
