AI Assistant (Leat MCP)
July 20
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Goal-based decisioning
Tell the Decision Engine what the business is trying to achieve, then score every permitted action against that goal. You can combine several objectives, apply different priorities across the program, and change them without rebuilding campaigns. Governance continues to enforce the limits no decision may cross.
Set goals in business terms, including visit frequency, retention, revenue, margin, category growth, tier progression, or customer lifetime value. Each candidate action is scored according to how much it is expected to improve the chosen result after considering its cost. The same customer and actions can produce a different choice when the goal changes from increasing visits to protecting margin.
Combine several goals and decide how much each should influence the result. A program might place 60% of its emphasis on retention and 40% on margin, or pursue revenue growth while maintaining a fixed margin floor. Goals can be balanced against one another, but Governance limits remain firm. A decision cannot trade away a required margin or exceed a budget simply because it supports another objective.
Different customers and business areas can work toward different outcomes. A new customer might be encouraged toward a second purchase, a lapsing regular toward a return visit, and a VIP toward continued retention and basket growth. Goals can vary by customer group, location, incentive type, and period, ensuring each decision reflects the priority that applies to that situation.
Adjust goals when business priorities change, such as increasing weekday visits, growing a category before a season ends, or focusing more heavily on retention. The Decision Engine re-ranks future actions against the updated objective without requiring campaigns to be rebuilt. Decision Simulation can show how the new goal would change recent choices before publication, while Optimization measures the results afterward.
Goal definition
Marketing, finance, and program teams can agree which results Decisioning should improve and how multiple goals should be balanced.
Constraint separation
Margin floors, budgets, consent, and other fixed limits remain in Governance, preventing goals from being achieved at an unacceptable cost.
Segment objective mapping
Different goals can apply to customer groups, locations, and incentive types according to what each part of the program needs to achieve.
Seasonal objective planning
Objective changes can be planned for specific periods, such as increasing quieter-day visits or growing a category before a season ends.
Change simulation
Proposed goals can be tested against recent decisions to estimate how rankings and costs would change before publication.
Goal reviews
Results can be measured against the objective the program was given, using holdouts to determine whether the intended improvement occurred.
