Identity resolution

One unified identity, no matter where they show up

One unified identity, no matter where they show up

One unified identity, no matter where they show up

One unified identity, no matter where they show up

One unified identity, no matter where they show up

Resolve every identifier a customer uses into one profile, automatically. Match on email, phone, loyalty ID, wallet pass, or account login, attach anonymous activity the moment a shared identifier appears, and merge duplicates without losing what either record held. Because resolution runs before anything else feeds into the profile, every segment, decision, and report is built on one record, not several.

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Use identifiers your systems actually recognize

Use identifiers your systems actually recognize

Use identifiers your systems actually recognize

Leat identifies customers in the way that best fits your business: an account login online, a wallet pass at a checkout or kiosk, or a license plate if you run a car wash. Each method provides an identifier that Leat connects to the same profile, creating one reliable identity across every customer journey.

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Unify interactions from across channels

Unify interactions from across channels

Unify interactions from across channels

Leat matches the identifiers used across your stores, ecommerce, wallet, and loyalty program to the same underlying loyalty ID and customer profile. Each interaction strengthens one record instead of creating separate identities across different channels or systems.

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Complete customer activity history

Complete customer activity history

Complete customer activity history

When a shared identifier appears, Leat connects earlier anonymous activity to the correct profile. Duplicate records are merged automatically without losing purchases, balances, rewards, preferences, or activity held in either record.

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Improve everything that follows identification

Improve everything that follows identification

Improve everything that follows identification

Identity resolution happens before customer data is used elsewhere in Leat. Profiles, segments, decisions, and reports are therefore built around one real customer, not several fragmented or duplicated versions of them.

How teams use identity resolution

How teams use identity resolution

How teams use identity resolution

How teams use identity resolution

Online and in-store recognition

The same customer is recognized whether they log in online, scan a wallet pass, or identify themselves at a physical location.

Customer data consolidation

Multiple partial versions of the same customer are replaced with one record the business can trust.

Loyalty program migration

Existing members and their history can be moved without creating duplicate profiles or losing customer data.

Accurate customer lifetime value

Spend, visits, and redemptions from every channel remain connected to the correct customer.

Clienteling and counter-side service

Staff have access to the customer’s tier, preferences, and recent purchases while they are being served.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Can’t find the answer you were looking for?

Can’t find the answer you were looking for?

  • Which identifiers does Leat match on?

  • What happens when two records look like the same person but aren't?

  • How does this affect consent under GDPR?

  • Do I need identity resolution if I already have unified customer profiles?

  • We’re migrating from another loyalty program. What happens with our existing members?

  • Can staff fix or link records themselves?

  • Which identifiers does Leat match on?

  • What happens when two records look like the same person but aren't?

  • How does this affect consent under GDPR?

  • Do I need identity resolution if I already have unified customer profiles?

  • We’re migrating from another loyalty program. What happens with our existing members?

  • Can staff fix or link records themselves?

Start unifying

your loyalty.

Start unifying

your loyalty.

Start unifying your loyalty.

Start unifying

your loyalty.

Start unifying

your loyalty.