AI Assistant (Leat MCP)
July 20
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Loyalty rule engine
Hold every rule the program runs on in one place, not scattered across five settings screens. Define eligibility, timing, stacking, and spend limits, and apply the full set before any action is taken. Because Decisioning can only choose from what the engine permits, there's no path around the rules, even for Leat AI.
Control how customers earn and redeem value, qualify for tiers and offers, and see available rewards. Set restrictions by segment, location, channel, product, and time. Define stacking rules, frequency limits, budgets, and required margins. The full logic of the program remains visible instead of being scattered across separate tools and spreadsheets.
The Rules Engine checks the relevant conditions before a reward is shown, a voucher is issued, a campaign is sent, or a decision is executed. Any action that falls outside your rules is excluded before it reaches the customer, rather than being discovered later in a report.
Rules are written as conditions a marketing manager or a finance lead can read without translating from configuration: this segment, these stores, this window, this cap. Every rule shows what it applies to, who created it, and when it last changed. When a question comes up about why a customer did or didn't receive something, the answer is a rule you can point to, not an investigation.
A rule applies whether a campaign was built by a person, triggered by an automation, or chosen by Decisioning. There is no separate rulebook for the AI and no path around the engine. When Decisioning evaluates what to do for a customer, it can only choose among the actions the engine has already permitted, which is what makes it safe to let it choose at all.
Promotion governance
Eligibility, spend, frequency, and margin limits are applied before an incentive reaches the customer.
Program change management
A change to a shared rule is reflected across connected campaigns, channels, automations, and decisions.
Consistency across channels
The same program rules are enforced across stores, e-commerce, kiosks, and other customer touchpoints.
Decisioning controls
Automated decisions remain within the actions, audiences, budgets, and commercial boundaries permitted by the brand.
Local rule variation
Shared program rules can support approved differences between locations, brands, or markets without creating separate programs.
Rule accountability
Ownership and change history make it easier to understand when a rule changed and why a customer received or missed an incentive.
