AI Assistant (Leat MCP)
July 20
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Loyalty tiers
Give your best customers a status they can see and benefits worth reaching. Set the levels and the criteria, attach benefits from the catalog, and let customers move up the moment they qualify. Because tier is calculated on the full customer record, a customer who shops in-store and online reaches the level their whole relationship has earned.
Set as many levels as the program needs, with entry criteria on spend, visits, points, or a combination, measured over a rolling period or a calendar one. Decide whether upgrades are immediate, how long a tier is held once earned, and whether a customer who slips gets a grace period or a soft landing one level down. Criteria count activity across every channel, so a customer who spends in store and online reaches the tier their whole relationship has earned.
A tier is only status if it comes with something. Higher earning rates, so a Gold member's euro is worth more. Member pricing on selected products. Access to events, launches, or services. Priority at the counter, a free item on every visit. Benefits come from the same catalog as every other reward and follow the same rules, so what a tier grants is as flexible as what the program can do.
The wallet pass shows the current tier and the distance to the next one, and it updates with every transaction. As a customer approaches a threshold, the program can nudge them across it. The next tier's benefits are visible alongside their own, marked as locked, which is the mechanic that makes people climb. Status stops being a fact in a database and becomes something the customer is aware of at the moment they decide whether to come back.
Every tier is automatically a segment, so campaigns, automations, and rules can target it without anyone building it. A tier change is an event: an upgrade can trigger a welcome to the new level, a customer at risk of dropping can trigger a decision on whether to help them stay. Tier feeds Decisioning as context, so the same action is weighed differently for a Bronze member and a Platinum one.
Tier design
Decide the number of levels, the entry criteria for each, and the measurement period, so every level is reachable by real customers and worth reaching.
Perk allocation
Assign each tier its benefits from the catalog, and cost them, so the top tier is generous and still affordable.
Downgrade policy
Decide what happens when a customer falls below a threshold: a grace period, a soft landing one level down, or an immediate drop, and how they're told.
Threshold nudging
Set the point at which a customer close to the next tier is reminded by email, and what they're offered to cross it.
Tier distribution reviews
Check how members are spread across levels and how they move between them, and adjust thresholds when a level is empty or overcrowded.
