AI Assistant (Leat MCP)
July 20
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Member pricing
Give members a better price on the products you choose, and show everyone else what they're missing. Set a member price per product or category, apply it automatically for logged-in members in your webshop, and display both prices to visitors. Because the price is a rule on the product, there's nothing to issue, redeem, or expire, and members see the benefit every time they shop.
Set a member price per product or per category, as a fixed price or a percentage, and leave the rest of the range alone. Go deep on the items that drive visits and hold back on the ones that fund the business. A member price is a pricing decision made at product level, with the margin in view, which is how it stays profitable across a range where margins differ.
A logged-in member sees the member price on the product page and pays it at checkout, with no code to enter and nothing for staff to do, on the platforms Leat's store integrations support. The price is a rule on the product, so a change to it applies for every member at once.
A discount at checkout rewards a purchase that was already happening. A member price on the product page changes the decision. Members see the lower price while choosing, and visitors who aren't members see both prices side by side, with the difference a click from enrollment. Every product page becomes an argument for joining, made in numbers rather than copy.
Member pricing sits alongside points, tiers, and rewards, and the design question is how they combine. Whether the member price stacks with a voucher or a points redemption is a stacking rule. Whether points are earned on the member price or the full price is an earning rule. Whether a member price can ever take a basket below margin is settled by margin protection. Those are decisions to make deliberately, and once made, they hold on every channel.
Member price selection
Choose which products and categories carry a member price, and at what level, so the discount goes where it drives visits and stays off what funds the business.
Dual price display
Decide where non-members see the member price, such as product pages and the checkout, and how enrollment is offered there.
Margin protection on member prices
Review member prices against product cost and the margin floor before publishing, and again when costs change.
Member pricing reports
Compare member and non-member basket and frequency on a set cadence.
