AI Assistant (Leat MCP)
July 20
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Budget reallocation
Move spend toward what's working while the campaign is still running. Read cost per incremental outcome as it accrues, and shift budget from the mechanic that isn't earning its cost to the one that is. Because reallocation moves money inside the ceilings you've set, more result comes from the same total spend, not a bigger one.
Cost per incremental outcome by mechanic, campaign, segment, and location, updating as redemptions and holdout results come in. The voucher that's producing nothing incremental in one segment. The stamp bonus that's returning three times its cost in another. The store where the win-back offer is working and the store where it isn't. The evidence for moving money is visible in the second week, when moving it still matters.
Leat proposes the move: reduce this mechanic in this segment by so much, increase that one, and here's why. Approve it with a click, or set rules that let shifts within a range happen automatically and route larger ones for approval. Spend flows from what's underperforming to what's outperforming, and a reserve can be held back for the mechanics still proving themselves.
Reallocation moves spend between budgets. It never increases the total. Budget guardrails set the ceilings, and reallocation works beneath them, respecting group caps, local allowances, and franchisee budgets. Floors protect what shouldn't be starved: a minimum for tests and holdouts so the evidence keeps coming, a minimum for segments you've chosen to always serve. Money moves toward performance without abandoning what performance depends on.
Each reallocation is recorded with its date, its reason, and who approved it. Its effect is measured: what the moved spend produced in its new home against what it was producing before. Over time, that record shows where the marginal euro works best in your program, which is a question most merchants have never had the data to ask, and it feeds the objectives and estimates the engine decides on.
Location budget management
Give every site or franchisee an allowance that operates inside the group cap
Promotion governance
Hold eligibility, spend, and frequency limits in one place and apply them before any incentive is issued
Program integrity
Keep stamps, points, and rewards worth what they're meant to be worth
Seasonal and limited-time campaigns
Launch and retire rewards on schedule without manual upkeep
Program change management
Change a rule once and have every campaign, channel, and decision honor it
