Points programs

Points that reward the behavior you want more of

Points that reward the behavior you want more of

Points that reward the behavior you want more of

Points that reward the behavior you want more of

Points that reward the behavior you want more of

Award points for spending, visits, product choices, referrals, reviews, and other valuable actions. Define the currency, earning structure, value, and expiry policy while maintaining one current balance across POS, e-commerce, member portals, and wallet passes.

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Award points based on visits, products, or actions, not just spend

Award points based on visits, products, or actions, not just spend

Award points based on visits, products, or actions, not just spend

Award points for the behaviors that matter to your business. Spending-based points can reward transaction value, while visit-based earning recognizes frequency. Products and categories can earn different rates, and actions such as completing a profile, referring a friend, or leaving a review can also create value. Multipliers and bonus periods can apply by customer group, location, or time through Governance and Earning Rules.

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One balance unified across every channel

One balance unified across every channel

One balance unified across every channel

Points earned at the POS are added to the same balance customers see through an e-commerce checkout, member portal, or wallet pass. Staff and connected customer experiences all read from one customer record rather than keeping separate channel balances. Customers can therefore earn in one place and use their points through another without waiting for disconnected systems to catch up.

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Make the currency yours

Make the currency yours

Make the currency yours

Choose what the points are called, what they are worth, and how they convert into rewards or other value. Earning and conversion rates can vary by tier when higher-status customers should receive additional benefits. You can also decide whether points expire, when they expire, and which email reminders customers receive beforehand. Earning can be based on the full basket or the amount remaining after discounts.

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Use points as a signal for the entire platform

Use points as a signal for the entire platform

Use points as a signal for the entire platform

Points activity provides context beyond the current balance. A customer who stops earning may be becoming inactive, while someone approaching expiry may need a timely reminder. Redemption patterns can also distinguish customers who use value quickly from those who save it. Balances, earning activity, and expiry can inform segments, automations, and Decisioning, while outstanding points are tracked as a financial liability.

How teams use points programs

How teams use points programs

How teams use points programs

How teams use points programs

Currency design

Teams can define the name, value, and presentation of points across wallet passes, member portals, receipts, and other customer touchpoints.

Earning structure

Spending, visits, products, categories, and customer actions can contribute to the same balance using rates defined in Earning Rules.

Bonus period scheduling

Double-points events, category bonuses, and quieter-period multipliers can start and end on schedule.

Expiry and reminder policy

Teams can define whether points expire, how long they remain valid, and which email reminders customers receive before expiry.

Liability reporting

Finance can monitor the number and value of outstanding points and how quickly customer balances are redeemed.

Balance adjustments

Staff with the required permission can correct missed or disputed activity, with the reason and responsible user recorded in the Audit Log.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Can’t find the answer you were looking for?

Can’t find the answer you were looking for?

  • What can customers earn points on?

  • How do customers redeem points?

  • Do points expire?

  • Do points earned in-store work online, and vice versa?

  • How do points relate to tiers?

  • Can I bring existing balances from another platform?

  • What can customers earn points on?

  • How do customers redeem points?

  • Do points expire?

  • Do points earned in-store work online, and vice versa?

  • How do points relate to tiers?

  • Can I bring existing balances from another platform?

Start unifying

your loyalty.

Start unifying

your loyalty.

Start unifying your loyalty.

Start unifying

your loyalty.

Start unifying

your loyalty.