Real-time event data

Act while the moment is still relevant

Act while the moment is still relevant

Act while the moment is still relevant

Act while the moment is still relevant

Act while the moment is still relevant

When a customer makes a purchase, most loyalty platforms wait for the next scheduled sync before responding. Leat captures customer and loyalty activity as it happens, then makes it immediately available across the platform. There is no overnight batch or delay between the customer’s action and what your program knows.

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Capture every change as it happens

Capture every change as it happens

Capture every change as it happens

Purchases, visits, bookings, points earned and spent, reward redemptions, tier changes, form submissions, profile updates, and consent changes are captured when they occur. Data enters Leat as it is created rather than being collected on a schedule, keeping each customer profile current with their latest interaction.

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Treat inactivity as an event

Treat inactivity as an event

Treat inactivity as an event

Leat can act on what customers stop doing as well as what they do. A customer passing their usual return window, a member approaching points expiry, or a tier holder whose spending has slowed can become a trigger in its own right. Inactivity prompts action instead of waiting to appear in a monthly report.

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Segments that respond as events happen

Segments that respond as events happen

Segments that respond as events happen

Segments are recalculated as events arrive, so customers enter or leave an audience as soon as their behavior qualifies them. Crossing a spending threshold, joining a lapsed-risk segment, or becoming eligible for a tier can trigger the next step without waiting for a scheduled audience refresh.

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Events that drive action, not just records

Events that drive action, not just records

Events that drive action, not just records

Each event becomes available across Leat at once. Automations can respond, webhooks can notify other systems, and decisioning can use the latest context when selecting what to do next. An e-commerce purchase can influence the customer’s in-store experience later that day because Leat already knows it happened.

How teams use real-time event data

How teams use real-time event data

How teams use real-time event data

How teams use real-time event data

Lapsed customer recovery

Changes in visit patterns and approaching points expiration can trigger action before a customer disengages completely.

Instant responses & rewards

Purchases and other activity can be recognized while the customer is still in the store or active online.

Tier progression management

Tier status and associated benefits can update as soon as a customer reaches the required threshold.

Cross-channel continuity

Activity from e-commerce, stores, apps, and kiosks can shape the customer’s next interaction through another channel.

Live consent enforcement

Campaigns and automations can reflect the customer’s latest consent and communication preferences immediately.

Audience & segment membership

Customers enter or leave segments as their behavior changes, keeping connected journeys and decisions current.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Can’t find the answer you were looking for?

Can’t find the answer you were looking for?

  • What counts as event data?

  • How quickly are events registered in Leat?

  • Does this apply to every integration?

  • Can I trigger an action from an event?

  • Does this real-time event tracking impact segments?

  • How does this differ from activity history?

  • What counts as event data?

  • How quickly are events registered in Leat?

  • Does this apply to every integration?

  • Can I trigger an action from an event?

  • Does this real-time event tracking impact segments?

  • How does this differ from activity history?

Start unifying

your loyalty.

Start unifying

your loyalty.

Start unifying your loyalty.

Start unifying

your loyalty.

Start unifying

your loyalty.