AI Assistant (Leat MCP)
July 20
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Segment performance
See who the program works for, and who it's missing. Score every customer on recency, frequency, and monetary value, and compare Champions, At Risk, and every group between them. Because scoring can run on loyalty activity or on orders, you can see the gap between members who engage and members who buy.
Any segment in Leat, whether dynamic or static, built for a campaign or built to read, carries its own performance: size, active share, visit frequency, average spend, redemption rate, retention, and lifetime value. Build a segment to ask a question, such as members who joined via the summer QR, or customers who prefer evening visits, and the answer is the segment's numbers. The audience you target and the group you measure are the same object.
Tiers against each other. Signup sources against each other. Locations, join months, membership levels, customers with a stated preference against those without. Every comparison shows each segment against the others and against the program average, so the segment that redeems twice as often as the mean and the one that never returns stand out without anyone hunting for them.
Segments change as customers act, and the movement is data. How many members entered the lapsed-risk segment this month and how many left it. Whether new members reach active or stall. Where Gold members go when they drop a tier. Segment size over time, and the flow between segments, show whether the program is moving customers in the direction it intends.
A segment that underperforms is already an audience. Because measurement and targeting share the same object, a group the numbers flag can be the audience of a campaign, the trigger of a journey, or the scope of a Decisioning objective in the next step, with no rebuilding. The question of whether the program caused a segment's behavior, or merely coincided with it, hands off to incrementality measurement.
Personalized campaign targeting
Build audiences on the attributes that matter to your business
VIP and high-value treatment
Recognize your best customers automatically and treat them accordingly
Lapsed customer recovery
Spot fading visit patterns across locations before a customer quietly stops coming back
Tier progression management
Move customers through tiers on complete spend rather than what one system saw
Location budget management
Give every site or franchisee an allowance that operates inside the group cap
