AI Assistant (Leat MCP)
July 20
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Customer profiles
Leat brings purchases, visits, preferences, rewards, and activity from every connected system into one continuously updated customer profile. Your team gets the full context behind every relationship, while Leat uses the same reliable data to make smarter loyalty decisions.
Connect your POS, ecommerce, payment, booking, Wi-Fi, and marketing systems. Leat combines orders, purchased items, spend, visits, channels, and preferred locations into one record, giving you a consistent view of each customer across online and in-store activity.
View points, store credit, tier, membership status, earned rewards, and redemption history alongside purchase behavior. See when a customer reached a new tier, whether they used a reward, and how their spending and visits have changed since joining your program.
Add custom attributes, tags, preferences, and survey responses that reflect what matters to your business, from a customer’s favorite wine to their preferred class or hotel. Use this data in segments, personalized experiences, and loyalty decisions just like any standard profile field.
Leat uses each profile’s history, preferences, loyalty status, and recent activity to understand the customer’s current situation. It then compares the actions allowed by your rules, estimates which will create the most incremental value, and selects a reward, message, or experience—or does nothing when an incentive is unlikely to help.
Reliable customer data
Data from every connected system is brought together in one customer profile the business can trust.
Consistent customer recognition
Online and in-store activity is connected to the same person across the customer journey.
Accurate customer lifetime value
Spend, visits, and redemptions across every channel provide a more complete measure of customer value.
Lapsed customer recovery
Declining activity becomes visible before regular customers disappear.
Managed tier progression
Tier status is based on complete customer spending and activity rather than the data held by one system.
Improved customer service
Staff have immediate access to customer preferences, loyalty status, and recent purchases.
