Unified loyalty

The same program across every channel

The same program across every channel

The same program across every channel

The same program across every channel

The same program across every channel

Run one program, not a set of integrations. Give every customer one balance, one set of rules, and one record, wherever they shop. Because every channel reads and writes the same customer record, a change made once applies everywhere at once, and nothing is ever out of sync.

01

01

01

One balance

One balance

One balance

Points, stamps, credit, prepaid value, vouchers, and gift cards are single figures held on the customer's account, drawn down and topped up from every channel against the same total. A stamp earned at the counter is on the card before the customer reaches the door and visible in the webshop that evening. There is no reconciliation between channels because there is nothing to reconcile.

02

02

02

One set of rules

One set of rules

One set of rules

Eligibility, earning, redemption, stacking, caps, and budgets are evaluated identically wherever an action happens. A voucher that fails its minimum spend online fails it at the till. A member price applies in the checkout because it applies at the counter. Governance runs once, in one place, and every surface asks it the same question and receives the same answer.

03

03

03

One customer

One customer

One customer

A shopper who buys with a card in store, orders online with an email, and books by phone is one person in Leat, because identity is resolved once and every channel reads the result. Recognition at any surface pulls up the whole relationship. The customer doesn't have to remember which account they used, and staff don't have to ask.

04

04

04

One change

One change

One change

Adjust an earning rate, add a reward, tighten a stacking rule, and it's live everywhere at once. Add a channel, a location, or a brand, and it inherits the program as it stands. Because the program is one object, behavior in one channel can trigger action in another: a purchase online, an offer at the next in-store visit, a wallet notification when they're nearby. Cross-channel loyalty is a consequence of unification, and the reason for it.

How teams use unified loyalty

How teams use unified loyalty

How teams use unified loyalty

How teams use unified loyalty

Online and in-store recognition

Recognize the same person whether they buy at the counter or in your webshop.

Customer data consolidation

Replace three partial versions of each customer with one record your teams can trust.

Multi-location consistency

Run shared rules across sites, brands, and markets with local variation where it's needed.

Program change management

Change a rule once and have every campaign, channel, and decision honor it.

Loyalty program migration

Move from an old program without losing history or duplicating members.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Frequently asked questions.

Can’t find the answer you were looking for?

Can’t find the answer you were looking for?

  • What does unified loyalty mean in practice?

  • Does every channel support every mechanic?

  • What if I add a new channel or location?

  • Does this also apply to gift cards and prepaid balances?

  • Do the same rules apply across every channel?

  • What does unified loyalty mean in practice?

  • Does every channel support every mechanic?

  • What if I add a new channel or location?

  • Does this also apply to gift cards and prepaid balances?

  • Do the same rules apply across every channel?

Start unifying

your loyalty.

Start unifying

your loyalty.

Start unifying your loyalty.

Start unifying

your loyalty.

Start unifying

your loyalty.