Platform
Layers
From signal to action, automatically.
Every customer signal gets captured, checked against your rules, decided on, paid for only if it should be, delivered everywhere at once, and measured every time.
Bring purchases, visits, preferences, loyalty activity, and other customer signals from every channel into one profile that stays current as customers act.
Define who qualifies, what is permitted, how often value can be issued, and which limits must be respected before any action reaches the customer.
Choose the most relevant permitted action for each customer and moment, based on current context, expected value, and whether acting is better than doing nothing.
Build points programs, rewards, vouchers, tiers, challenges, referrals, and other reasons for customers to return, all supported by one shared balance and consistent rules.
Deliver the same program through POS, e-commerce, kiosks, apps, wallets, and other connected touchpoints, with the right experience wherever the customer appears.
Measure what the program delivered, determine which actions changed customer behavior, and use those results to improve future decisions and investment.
All features
Data
Governance
Decisioning
Incentives
Unified Execution
Optimization
Customer profiles
One live profile behind every customer decision
Identity resolution
Match identifiers and absorb anonymous activity
Customer activity history
Every interaction, in order, per customer.
Integrations
Unify your entire tech stack
Custom attributes
Fields your business, not a template.
APIs & webhooks
Record & react to every event.
Zero-party data capture
Ask customers directly, act on the answer.
Real-time event data
Act while the time is right.
Segmentation
Configured once, updating constantly.
Data governance & consent
Consent, retention, access, auditable.
Loyalty rule engine
One rulebook for the whole program.
Eligibility rules
Decide exactly who qualifies and who's excluded.
Visibility filters
Control who can see and unlock each reward.
Redemption rules
Where, when, and how a reward is redeemed.
Earning rules
Define how customers accrue points
Offer stacking & exclusivity
Decide which offers can be combined
Frequency caps
Limit how often customers can redeem.
Budget guardrails
Cap your loyalty spend
Margin protection
Define and protect your margins
Fraud prevention & abuse controls
Stop duplicate redemptions and referral abuse before they cost you.
Access control & audit logs
Control who can change what.
Consent & preference management
Honor what each customer has and hasn't agreed to.
Responsible AI controls
Set the policies your AI decisions follow.
Decision approval workflows
Route high-stakes actions through approval before they go out.
